undeadsuitor said:
I don't know if I would say marvel is a sure thing or advertising that you need to see something before the next team up movie is a sure thing
Cap America first avenger: the movie you needed to see before the avengers: only made like a few hundred million dollars
And even movies directly following team up movies still didn't break a billion
Captain marvel (and also black panther) made a significant amount of money for having leads that fanboys said would never sell. No matter how much people want to downplay and bury their accomplishments
The first
Captain America was still during the "shaky" period of the MCU though. Back then people were still questioning whether
The Avengers was even going to work. Even after that succes there were still doubts about
Guardians of the Galaxy. As it is now Marvel has cemented itself as pretty much a sure thing, and granted their movies overall are adequate.
But there's definitely a grip on fans that they need to watch the following movie (and end credit scene) in order to be up to date for the next big event (this is my problem in general with these movies), and I'm sure
Captain Marvel received a significant boost from it being the last movie before the "final"
Avengers. And again, it was heavily built up as 'this character is going to play a big part in
Endgame', which ultimately ended up being false.
With something like
Wonder Woman it feels a bit more genuine, because at that point the DC movies probably couldn't have a more pathetic image if they tried, and
Wonder Woman wasn't exactly the hottest commodity, yet it totally made bank at the box office. Meanwhile
Shazam (a male lead superhero movie) didn't do that big in the numbers.
Marvel can screw up, but I feel they've come up with a formula of a steady trail of candy that has geeks by the balls, and they're going watch the next movie regardless. Now in a way it's still pretty surprising seeing this movie do this well seeing as Captain Marvel as a character didn't have that much goodwill, from what I've heard, proir to the movie even being announced.