Release a special piece of paper (usually with something you could just as easily print out on a computer. Assuming its not some 3 paragraph piece of junk no one cares about). Usually a toy that the vast majority of the community will never use. And then the promise of DLC which, in actuallity, should have just been on the game. And how much will that run you - $10, $15, $20 on top of your original $60?!?!?
Try $90. Plus the extra $60. I'll grant Call of Duty this - they are offering far more than the Gears of War special edition. But that offer is total crap. Most of the stuff is just useless junk. Just who cares enough to spend the extra money for a service that in a year will cost you money to renew, a few extra emblems and a color palette swap? Its downright robbery, and it sickens me when I see it.
What other medium is it okay to charge 150% the normal price for useless junk that you are not going to look at. Its bad enough when games cost $60, and people still dish that out. Why willingly dishout the cost of that game, PLUS the cost of another game, PLUS the cost of half of a game, for useless crap? This trend has to stop.