What's with the all the hate?
Why did he write this? Because it's about characters from a GAME! That makes it gaming-related. The Escapist has done this before where they will post about gaming-related videos on youtube. That be like them posting about a video where Nathan Fillion does an Uncharted spoof and everyone ask why they posted it. Because it's videogame-related (and Nathan Fillion's in it).
Obviously he wasn't aware it was spoof of "How animals eat their food", but it was still creative if nothing else.