Aristatide said:
My money for Marvel Flop is definitely on Ant-Man. It's already been through several big shake-ups just in terms of production, and worse, they've been highly-publicized shake-ups. But I've read enough about Marvel Studios to expect the actual film will be no worse than, say, IM2, with the difference that the audience will go in expecting a worse movie and so actively looking for flaws. Even a lot of fans who would be loyal through the shake-ups have been turned off by how the movie has already explicitly saying it's going to be trashing a lot of what brings the comics fan to the screen: continuity with the best parts of the books. Sure, there are probably some Ant-Man fans who hate Wasp, but that's a smaller number than the ones who feel otherwise, especially since she's been in enough ensemble titles to get a following that don't care one fig for Hank or Scott. A double-dose of negative pre-coverage combined with an audience that's actually starting to become almost eager for a Marvel 'stumble' and you've got a recipe for, if not an outright tank, at least a serious fall from previous heights.
(I'm not including The Incredible Hulk in these factors because that was during the early, trial, throw-stuff-at-the-wall-and-see-what-sticks days.)
"Early days" equaling "throwing stuff at the wall" isn't really a defence. If anything, it seems to be Marvel's overall production style, to the extent where different films are being thrown on the wall, and you have to see all of them to make sense of what the hell is going on. 'Captain America' is one example with the Tessaract - a plot point is brought up in a film (McGuffin, vague references to Norse mythology), and if you want that explained, you will have needed to watch 'Thor'. Not interested in 'Thor'? Too bad. Alternatively, you may have watched 'Thor', seen Hawkeye, wondering what someone is doing on a base with a bow...and get nothing more of "nameless bow guy" (is he even named in the film?), and have to see 'The Avengers' to find out more. And if you have no intention of seeing 'The Avengers', then the movie has devoted 5-10 minutes to a character who is of no relevance to the VERY MOVIE HE'S INTRODUCED IN. 'The Empire Strikes Back' introduced the emperor before 'Return of the Jedi', but not only are both films under the "Star Wars" moniker, but the emperor was also relevant to the actual plot of the film he first appeared in.
So yeah. "Throwing stuff at the wall" is what Marvel did throughout all of phase 1, and the reason why I like 'Iron Man' the most (and consider it the only "good" MCU film that I've seen) is that, among other things, it was content to succeed or fail on its own merits. Apart from the post-credits scene, the film was self-contained enough to understand it, and any sequel bait was to an 'Iron Man 2'...which instead set up sequel bait to every other MCU film to the detriment of its own writing. And while GotG is the only MCU film of phase 2 I've seen, it hasn't got much better. It was self-contained for the most part, but I have to reflect on the irony that Thanos (who's actually named in the film) is introduced in GotG 1, and probably won't even be defeated in a GotG film. So any filmgoer who's not necessarily interested in 'The Avengers' will still have to see it to get a full resolution in all likelihood.
...okay, I've got it all out. I'll leave a link below for a similar view on the subject that I found carthartic...and flamebait is fun
http://blip.tv/confused-matthew/matthew-s-marvel-madness-or-why-marvel-studios-sucks-ass-7021494