MAD MEN ANALYSIS

Recommended Videos

gorfias

Unrealistic but happy
Legacy
May 13, 2009
7,564
2,067
118
Country
USA
Mad Men The Series Seasons 1-4
Now that Mad Men is streamable on Netflix, I got around to having a marathon and checking the whole thing out. I?ve just read too much good to ignore this.
Long story short; this is a great drama, well worth watching, that is petering out, jumping the shark and over staying its welcome. I?m glad I watched it and recommend you do as well.
I will, of course, watch season 5 to see if it picks up steam, but I?ve pretty much seen what I wanted to see.
What I wanted to see was what it was like back in the early 1960s. Hard as it may be to believe, this series takes place FIFTY YEARS AGO!!!!. And the sense of culture shock one feels while watching this is intense.
LIFESTYLE:
First, one notes that everyone is nearly constantly smoking cigarettes. Making the children breakfast cereal, walking around through the home, in bed, wherever. Watching someone smoke as they walk around through the place of work is disorienting. Smokers in my work place have been consigned out doors, even in blizzard conditions, for decades.
They also pour themselves a 2 finger drink of hard liquor every time they start a conversation, regardless of the time of day. Martinis are small. The 3 martini lunch is comprehensible in that a true martini is only 1.5 oz. Nowadays, they are more like 4 oz. So, yeah, every meal has a number of them on a table.
At child?s birthday party, some children are running around. An adult grabs a child, in front of his father and slaps his face hard and tells him to slow down. The father says nothing. Apparently, this was normal.
The family goes on a nice picnic in the park. When finished, the husband throws his beer can (punctured on top like a ½ gallon can of juice because there are no pulltabs on 12 oz cans back then) and throws it into the park. I wanted to crawl into the screen and smack him, but then his lovely wife shakes off their blanket, covered in trash, and folds it and takes it away, leaving the trash of a meal for 4 on the lawn. Where?s a tearful Indian when you need him!
As the series begins, there is one divorced woman in the series. She is treated like a fallen woman. Divorce was apparently rare and shameful. (Later in the show, it becomes ubiquitous, taking much of the drama and conflict out of the show).
RACE:
White people rule. Jews and Christian live in largely segregated public spheres. Much of the first season is about a Jewish business entity (Minskys) breaking ranks and going to this Christian establishment for fresh advertising ideas. I recall Alan Dershowitz, a top legal intellect, having to stay with Jewish firms early in his career for this reason. This de-facto segregation was real.
Black people are a servant class in this show. They don?t struggle against it in ways we get to see in this corporate world. They are omni present as elevator operators, janitors, cleaning ladies, etc. but never presented as ambitious people hoping to break the chains of stereotype. We don?t even get to see them as competing interests ala Christian firms vs Jewish firms.
We do get to see some of the civil rights movement brewing in the south (a couple of characters take a bus ride to protest down there) but this isn?t making its way up north, where everything is just as segregated and unjust.
GENDER:
Women, like racial minorities, do not have senior positions. One character is bumping up against the all boy network wall, and she is a central character for whom you root. You get a good look into her being held back by social policies. For example, the male execs want wine and dine a client by taking that client to a strip joint. She is not invited and misses out on matters that have professional ramifications. She later attends one such outing uninvited.
New women to the office are seen as potential conquests, even to the married men.
Aaand the stay at home moms are quietly going mad in their gilded cages.
HOMOSEXUALITY:
Right from the show?s start, there is a dashing character that you think is gay and heavily in the closet. You find out your are correct pretty quickly. He goes out on a dinner date with another man who asks him why not come out. He thinks the man insane. This is before a gay rights movement of any kind.
Later in the show, a young European employee is going to a concert with a young lady is told they make a great couple. He laughs, in front of the closeted gay and says it is not what everyone thinks: he is a homosexual. Another exec says, ?I don?t think that means what you think it means? to which he responds, ?I make love to the man, not the woman.? I?ve never seen people look so shocked. It was pretty hilarious. And you feel bad for the closeted guy, jealous he knows he cannot be as honest.
Normally, a reviewer may not say up front what he thought of a show or movie as he wants you to read the review first. Again, I like this show and recommend it, but in this case, I cared less about the actual plot, conflicts and characters than the general feel and culture in which this show takes place. Observing this stuff was a culture shock hoot. You shouldn?t miss it.
 

Random Argument Man

New member
May 21, 2008
6,010
0
0
A lot of your review could"ve been summarized with this sentence: Guys...It's the 60s in the eyes of white rich men.

I haven't seen one part mentionning this is about people in advertisement.

Gorfias said:
Again, I like this show and recommend it, but in this case, I cared less about the actual plot, conflicts and characters than the general feel and culture in which this show takes place. Observing this stuff was a culture shock hoot. You shouldn?t miss it.
So what did you like? Are you suggesting that we watch the show because "we need a culture shock"?

I'm sorry, but your review jumped directly to spoilers and observations without talking about what the show is actually about. It felt rushed.

1. Take your time when you write a review and don't just type the first thing that comes to mind.
2. People don't like spoilers. What's the point of watching something if someone spoiled everything. You can say the premise and give us a little taste of what we should expect, but not everything.
3. I'd suggest to read other reviews with structure in it. (That sounded harsh, but it needed to be said)
 

gorfias

Unrealistic but happy
Legacy
May 13, 2009
7,564
2,067
118
Country
USA
Random Argument Man said:
1) A lot of your review could"ve been summarized with this sentence: Guys...It's the 60s in the eyes of white rich men.

2) I haven't seen one part mentionning this is about people in advertisement.

Gorfias said:
Again, I like this show and recommend it, but in this case, I cared less about the actual plot, conflicts and characters than the general feel and culture in which this show takes place. Observing this stuff was a culture shock hoot. You shouldn?t miss it.
4) So what did you like? Are you suggesting that we watch the show because "we need a culture shock"?

3) I'm sorry, but your review jumped directly to spoilers and observations without talking about what the show is actually about. It felt rushed.

1a. Take your time when you write a review and don't just type the first thing that comes to mind.
2a. People don't like spoilers. What's the point of watching something if someone spoiled everything. You can say the premise and give us a little taste of what we should expect, but not everything.
3a. I'd suggest to read other reviews with structure in it. (That sounded harsh, but it needed to be said)
Thank you for your thoughtful the criticism.

1) They're not all rich, but they are privileged. Not a bad way to summarize the view point of show.
2) That is the setting for the show.
3) As I wrote, I'm less concerned (in this writing) with plots and characters in this show than observation of a culture that is so close, yet several culture revolutions away, now 50 years ago.
4) Kinda answered above. Yes, culture shock in and of itself can have a number of effects on a person: intrigue, titillation, amusement. It isn't boring. I will add, I think the revolutions I referenced were for the good. I am surprised, embarrassed by, angered by, what I see as backwardness in many of the characters. To be reminded of what was bad might get thoughtful viewers to recommit to the values of those revolutions.
1a) Typically good advice (there are some examples of stream of consciousness work out there that is very good, much of cult status.
2a) I think spoilers deal with revealing important story elements. You criticize me for not telling you what the show is about, and for posting spoilers. I'll take the one about not telling you what the show is about over the spoilers. The guy throwing a beer can in the park, or a kid getting slapped in the face, etc. I don't think really qualify. JMHO.
3a) Reading others works is good, and often (particularly in school) one needs to follow certain structures and formulas. I thought my piece had structure, (intro, titled observations, conclusion) but did not follow typical review formulas. I often find them boring (if I want detailed cast info, I can go to IMDB). But, if that formula must be followed to be read in the forum, I best take your advice to heart.

Again, thanks for your thoughtful criticism. I will try to incorporate some of your suggestions in future reviews.
 

Lyri

New member
Dec 8, 2008
2,660
0
0
Is this supposed to be a review of the show or life in the 60s?

There is very little in the show other than what the guy said before "Hey guys it's in the 60s".
If you're going review a product, make sure you review the product and not the setting.
 

gorfias

Unrealistic but happy
Legacy
May 13, 2009
7,564
2,067
118
Country
USA
Lyri said:
Is this supposed to be a review of the show or life in the 60s?

There is very little in the show other than what the guy said before "Hey guys it's in the 60s".
If you're going review a product, make sure you review the product and not the setting.
I think you are correct. This is less a review and more an analysis of its culture. I'll try to do better next time.

EDIT: I shoulda read the rules:

"Analyses
If you wish to analyse a topic of your choosing in-depth, this is now the section to place those threads. We must ask that you label such topics as an "Analysis" though, so that they can be differentiated easily from reviews and Let's Plays for those browsing the section."
 

Particulate

New member
May 27, 2011
235
0
0
Lyri said:
Is this supposed to be a review of the show or life in the 60s?

There is very little in the show other than what the guy said before "Hey guys it's in the 60s".
If you're going review a product, make sure you review the product and not the setting.
This

Mad Men is a great show because it accurately portrays its time period and the values thereof. The setting is as much a character as any of the actors as it directly crafts the narratives and character arcs. As opposed to a show set in the modern realm where pretty much anything can be considered "normal" with minimal effort, Mad Men turns things back a few decades to a time where American society as a whole was not nearly as open as it is now. The characters that populate the show are are various facets of the period.... the wartime veteran trying to find their place, the classical secretary, the stay at home wife, etc etc. Casting the central characters as working for an ad company furthers things as advertising at that period underwent a very rapid and dramatic evolution as companies realized that to survive they had to start catering to demographics other than white men.

The reason the show's done so well and has received so much praise is because they've chosen their setting and STICK TO IT. Everything... from the clothes to the social norms to even the body language and mannerisms maintains a certain aesthetic and atmosphere.
 

gorfias

Unrealistic but happy
Legacy
May 13, 2009
7,564
2,067
118
Country
USA
Particulate said:
Lyri said:
Is this supposed to be a review of the show or life in the 60s?

There is very little in the show other than what the guy said before "Hey guys it's in the 60s".
If you're going review a product, make sure you review the product and not the setting.
This

Mad Men is a great show because it accurately portrays its time period and the values thereof. The setting is as much a character as any of the actors as it directly crafts the narratives and character arcs. As opposed to a show set in the modern realm where pretty much anything can be considered "normal" with minimal effort, Mad Men turns things back a few decades to a time where American society as a whole was not nearly as open as it is now. The characters that populate the show are are various facets of the period.... the wartime veteran trying to find their place, the classical secretary, the stay at home wife, etc etc. Casting the central characters as working for an ad company furthers things as advertising at that period underwent a very rapid and dramatic evolution as companies realized that to survive they had to start catering to demographics other than white men.

The reason the show's done so well and has received so much praise is because they've chosen their setting and STICK TO IT. Everything... from the clothes to the social norms to even the body language and mannerisms maintains a certain aesthetic and atmosphere.
After seeing the responses I'm getting, I read the forum rules and see that I should have labeled my topic "Analysis" which I have done, as you are both correct; this is less standard reveiw than analysis of the show's setting and culture, which you have just sort of done a recap upon, and I agree with you.

I didn't go into the wartime vet angle as I found that melodramatic and unsatisfying. In many ways, the show, dramatically, has potential big build ups that I find, fall flat. But everything else you write of makes this must viewing, right down to the smallest details.