If it means anything, many of my friends (who all buy Madden every year) were completely turned off by the demo, and the slow pace of the game. Apparently, the speed of the game was slowed down 5%, and you can really, really tell. Personally, I couldn't even play the damn thing for more than a few minutes without giving up -- it's so much harder to get into than previous iterations of the series that it didn't seem as appealing to people, would be my best guess as to why it isn't selling (aside from the recession, obviously).
I think EA really overestimated their fan base for Madden. The vast majority of Madden fans aren't looking for a simulation. They're looking to chill out, have a few beers, and beat their friends with their favorite team. Not some sort of "this is how the NFL works... like it or not" deal. I'll be buying it regardless (Don't give me that look! Sports Illustrated had a really great offer for a free Madden '10 game!), but I have a hard time believing that I'll be able to adjust to it. Frankly, I can't believe how great the Metacritic score is for this.
I think EA really overestimated their fan base for Madden. The vast majority of Madden fans aren't looking for a simulation. They're looking to chill out, have a few beers, and beat their friends with their favorite team. Not some sort of "this is how the NFL works... like it or not" deal. I'll be buying it regardless (Don't give me that look! Sports Illustrated had a really great offer for a free Madden '10 game!), but I have a hard time believing that I'll be able to adjust to it. Frankly, I can't believe how great the Metacritic score is for this.