undeadsuitor said:That's an easy question, and it's the same reason why Spiderman can't get married, Superman never develops, old villains keep reappearing and plots keep repeating themselves.vallorn said:I honestly have no idea why they go for the genderswap... Even Stan Lee seems to think that it would be better to create new characters rather than just change people..
Nerds are creatures of habit and comfort. And the comic book industry is on a thin line as far as profits go.
When you make a character that has a solid connection/name to an existing character nerds love (ie, Thor/Marvel/Star Lord) there's a built in fan base that's going to buy the comic no matter what BECAUSE it has that name.
Creating a character whole cloth is an uphill battle with hardcore fans, it's the same reason we're on our like...20th Spiderman movie. Bean Counters are lazy and nerds are specific in what they like (and it's specifically "stuff they've seen before" )
Not entirely true, it's about the controversy, when they start playing gender/race/political/SJW games they get to generate controversy which causes people to buy the books. Among other things it attracts the speculator market, and a big run on first issues. The company gets some positive press from the liberal media, and the fanboys who are going to buy the titles (helping the boost) to see what's going on are always going to come back when they eventually revert things if they are driven off.
We've already seen this dance done by DC with the various "Crisis" events. The only thing that will change things is if Marvel can actually tap the movie audiences and sustain them in those numbers, inevitably they are going to want the dedicated fan base back. Comics have routinely stabbed fans in the back for years seeking bigger markets and almost inevitably the industry comes slinking back.
My biggest worry is that since you already have bean counters waxing poetic about how comics are a dying art form, which is actually code for "making money, but not the huge amounts of money we'd like to be making" is that the comics themselves won't survive this stunt and will wind up being abandoned on this note. We already have movie-based business politics influencing the books where it shouldn't be (ie the way The Fantastic Four are being treated), if the new comics don't maintain momentum and the movie bubble finally pops which is inevitably going to happen that could be the end of the Marvel Universe. Especially since the more used to making huge bucks the bean counters get, the less willing they are going to be to become invested in running a less profitable business.