Microsoft Exec Calls 3D a "Science Experiment"

[Chesterfield Snapdragon McFisticuffs]

Translation - we aren't doing this till Sony has gotten everybody into 3D and we can mooch off their success with a multi-million marketing campaign.
The difference between Sony and Microsoft is one company favours product-oriented development while the other is all about market-oriented ones, and while 3D is fledgling at the moment it IS innovation at the end of the day. Think if Sony had created a simple, weak system for the PS3 instead of what eventually came out. We never would have been able to see games like Uncharted and Killzone 2 come out in its mature years because there wouldn't have been the power there.
Give it a couple years when theres a decent market for it. Then watch Microsoft hop on the bandwagon. 3D Kinect, anyone?

 

[Andy of Comix Inc]

It's less of a science experiment, and more of a marketing experiment. 3D has matured to the point that you don't need to go around putting "3D" at the end of a film title to show it's gonna be in 3D; so the only question left is, will audiences dig it?

I think that's what he was trying to say, not a "will this work" scenario, but a "will this work [under these conditions]" thing. But this is pure speculation of course, he could have meant science experiment literally. I suppose.

I guess we'll just conveniently ignore Saw 3d and Jackass 3d then.

Color me shocked that the makers of the most expensive home electronics companies wants to sell more stuff in 3d, especially their stuff.

Perhaps I'm not being sarcastic enough in that last statement.

I think you're agreeing with me. Your point seems to be beside my point rather than contradicting it in any fashion...

 

[SelectivelyEvil13]

Spencer made oblique suggestions that Sony - meaning the entire company, not just Sony Computer Entertainment - had ulterior motives in promoting 3D, and said that unlike "other companies" Microsoft's business model didn't involve trying to sell you a new TV.

Oh really? No shit Sony wants you to buy a Sony 3D TV when they sell you 3-fucking-D games. Jesus.

This isn't some kind of conspiracy. It's what everyone is doing so get off your high horse MS, you aren't an exception. Just so happens that like "other companies" MS's business model is trying to sell gimmicky hardware in the form of Kinect so they'll probably add gimmicky bullshit to their mainstream games too so they can be Kinected.

Are they releasing fitness and dance games to make shut-ins any fitter or for the sake of entertainment? No, they're making it to push a platform, just like Sony is pushing their 3D TVs with their software.

My thoughts as well on both points. Naturally Sony wants to push their 3D televisions along with the gaming system, but how is Microsoft any better with Kinect? I think that it can be also argued that controller-less motion control with Kinect is not tenable for complex games beyond petting zoo or dancing/exercise simulators. Only in this scenario, the Kinect has the advantage of requiring a 360 which is by far cheaper than a 3D television without any qualms.

Despite the potential for 3D implementation, I have high doubts that it will translate into anything but a majority of inadequate, slipshod 3D games. As with motion control, it is a gimmick for a bullet point on the back of the box to entice buyers that often has no actual value or contribution to the final product. What really holds 3D back is obvious enough: Everyone is just settling into the HDTV phase now that they've become reasonably priced, so why, in this economy, would a majority of consumers opt to upgrade again for a parlor trick television enhancement? Screw the mortgage, I want to see Piranhas 3D!

 

[harv3034]

Well then.

Hopefully it is "something every game company just needs to get out of their system."

quote courtasy of... Who else but Yahtzee of course

 

[Something Amyss]

It's less of a science experiment, and more of a marketing experiment. 3D has matured to the point that you don't need to go around putting "3D" at the end of a film title to show it's gonna be in 3D; so the only question left is, will audiences dig it?

I think that's what he was trying to say, not a "will this work" scenario, but a "will this work [under these conditions]" thing. But this is pure speculation of course, he could have meant science experiment literally. I suppose.

I agree with your inetpretation.

I think this is poorly timed, since the push on HDTVs is so new. I know HD itself isn't new, but the attempt to court the HD media market as well as the HD TV market is something that only complicates 3D. This seems to be what he's talking about with enjoyment now, as opposed to when people replace their TVs in a few years.