Microsoft Offering $3 per CPM for YouTubers to Promote Xbox One

[Akisa]

Who gets the feeling youtube is going to issue random claims on these promotions for various companies for some of these promotions?

 

[Something Amyss]

Who gets the feeling youtube is going to issue random claims on these promotions for various companies for some of these promotions?

Various companies? Hell, I will be disappointed if it doesn't come from Microsoft itself.

 

[Chimpzy_v1legacy]

Oh well, at least fanboys can now get a little something extra for their work, as opposed to doing Microsoft's marketing for free.

That's a plus, I think?

 

[BrownGaijin]

Maybe I'm biased and still bitter about how Microsoft behaved last year, but I can't help but feel that this smells of desperation. Of course at some point, you know, games (and consoles) have to make money.

 

[jackpipsam]

This is just marketing and it's genius.

 

[thewatergamer]

Ehhh still not going to buy an Xbone because I am quite happy with my Wii U PC combo, might consider getting a PS4 in about a year, but then again, if it gives money to the youtubers I watch, I am not going to complain unless it gets too ridiculous, that said don't see this going over as well as micro$oft projects

 

[Roxor]

Whoa. Microsoft are really desperate, aren't they?

 

[Strazdas]

I mentioned it's "per 1,000 views." Amended it so it's much clearer. "M" here stands for 1,000. =) It's a common advertising term used by sites, video channels.

Yes, the article explained it well, thought the M is still frustrating. Thousands are tagged as K. M is for millions, and anyone who knows mathematics would read that as "cost per million" instead, which makes it very confusing.
Curse advertisement industry, making even math wrong.

No good Youtuber (even with Machinima) is going to do this because they know the harm it will do to their reputation and image. And that is all they have.
Also... This wont work.
I think some of the more cunning partners would abuse the hell out of this.
Also... Only 1.25million views. That wont last long.

I would like to point you out to PewDiePie, who seems to be more popular simply because he keeps ruining his reputation repeatedly.
Also there is no rule that you must promote Xbox One, only that you need to show footage and say you are playing on it. For all it cares you can actually make a lets play of "im playing this on xbox one and its terrible, here look how terrible it is" and technically qualify.

Until 1.25 million view eh? Well this isn't going to last very long. So how much money will Microsoft be paying out for this endeavor? A whopping $3750. I think this is just to test the waters so to speak, I expect that if they deem this 'successful' they'll likely return to the youtube community with a more aggressive offering.

1.25 million views is one top-list youtuber posting a single video really. they get over million views, and considering its going to be a "new" game since its xbox1 footage needed it would mean many views (i see people who get regullary 200~ views per video get over 200.000 when they made a video about new consoles.)

You'd be surprised, Tmartn (a cod guy) actually had little xbox avatars (not the animated avatars, the tiny pictures) made and charged people for it ... I would bet they sold like fucking hotcakes!

i once randomly stumbled upon "avatar making" video with photoshop on it on youtube. i thought hey thats going to be a tutorial of sorts so i may watch it. turns out its advertisement thing. the guy was, i kid you not, cutting out people faces and pasting them on backgrounds, 5 dollars a pop, and it made him a living.

How "I play Xbone games & get a share of the advertising revenue from you watching it" gives a youtuber credibility but "I play Xbone games & get a share of the advertising revenue from you watching it, & also Microsoft pay me a bit to stick this logo in the top right corner of the screen" suddenly loses it I don't know.

i think the idea is that in first case you could be playing games of any company and still get same amount of money (assuming same amount of views), while on the second one you only get part of the money if you play only those games, which makes the choice biased towards microsoft games.

 

[BrotherRool]

EDIT: It's those terms and conditions I want to see. That's where all the worst stuff could be. Do they demand you portray the Xbox in a positive light? What are the rules about presentation? Are you allowed to mention the campaign? etc

Same. I'm curious to know if there are terms and conditions wherein the video-maker has to portray the Xbox One in a good way -- which wouldn't be surprising. Can you imagine MS paying money to people that craps on their console? I doubt that.

It seems like the world is exactly as cynical as we are. The terms and the conditions [http://pastebin.com/vec6vjv5] of the agreement include

*You may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video;
and
*You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above.


The best part is, it's anything negative about either the console or it's games. If you said 'Crimson Dragon is fun, but the free-to-play elements are BS,' no Microsoft money for you.

EDIT: Interestingly, it's actually probably illegal. US companies aren't allowed to pay people to endorse things unless those people specifically mention they're being paid. The guidelines of the law specifically mention it being illegal for a videogame blogger's to hype something up without admitting to being paid for it

 

[loa]

EDIT: It's those terms and conditions I want to see. That's where all the worst stuff could be. Do they demand you portray the Xbox in a positive light? What are the rules about presentation? Are you allowed to mention the campaign? etc

Same. I'm curious to know if there are terms and conditions wherein the video-maker has to portray the Xbox One in a good way -- which wouldn't be surprising. Can you imagine MS paying money to people that craps on their console? I doubt that.

It seems like the world is exactly as cynical as we are. The terms and the conditions [http://pastebin.com/vec6vjv5] of the agreement include

*You may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video;
and
*You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above.


The best part is, it's anything negative about either the console or it's games. If you said 'Crimson Dragon is fun, but the free-to-play elements are BS,' no Microsoft money for you.

EDIT: Interestingly, it's actually probably illegal. US companies aren't allowed to pay people to endorse things unless those people specifically mention they're being paid. The guidelines of the law specifically mention it being illegal for a videogame blogger's to hype something up without admitting to being paid for it

Is this real?
What the actual fuck.
How is this not all over the frontpage right now?