Microsoft's Yusuf Mehdi: We Need To Educate Consumers
- Thread starter Karloff
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Let me just run this through Google Translate: Execu-speak to English.
"People are fucking retards. You could hand them a gun and tell them shooting themselves in the face would make them lose ten pounds and they'll do it. As long as you tell those inbred hicks in the Southern USA that they can get porn on their XBox they'll snap it up! As for gamers... fuck 'em. Give them a new Halo and a new CoD and they'll buy it regardless. Thank God for the mentally retarded people who keep us in business!"
"People are fucking retards. You could hand them a gun and tell them shooting themselves in the face would make them lose ten pounds and they'll do it. As long as you tell those inbred hicks in the Southern USA that they can get porn on their XBox they'll snap it up! As for gamers... fuck 'em. Give them a new Halo and a new CoD and they'll buy it regardless. Thank God for the mentally retarded people who keep us in business!"
And Microsoft needs an education in how to design products that the consumer wants. These are, as others have said, luxury items. There shouldn't be any necessary evils. There should be no other consideration than what the consumer wants, and if you've failed to meet those expectations, then you've failed in your job, and others will be happy to sit there and let you drive the customers to them.
Am I twisting the guy's words or did he just say that the Xbox will be good for those who don't know any better? Because that's what it sounds like to me.
"Educate Consumers"
Oh, I see. It's not that you have a bad product, I'm just too stupid.
When your marketing plan is to hope people are too dumb to pay attention to details, it's probably something to keep to yourselves. And I think even the most casual of consumers who only want a fancy remote control are going to pay attention to a $500 price tag.
Oh, I see. It's not that you have a bad product, I'm just too stupid.
When your marketing plan is to hope people are too dumb to pay attention to details, it's probably something to keep to yourselves. And I think even the most casual of consumers who only want a fancy remote control are going to pay attention to a $500 price tag.
"There's a lot of education we have to provide to make sure that people understand,"
hmmmm where have i heard that one before oh yes, communist russia.
hmmmm where have i heard that one before oh yes, communist russia.
I sense that Microsoft just graduated from EA school of giving "protecting our shit ideas" interviews
It's not that we don't understand your console's features. The cloud idea would be really cool, since we've moved on from memory cards and it would be nice not to lug my 360 halfway across country every time I go home. It's the way you're going about revealing it and everything else. Or not revealing, as the case may be.
Either fix it, or clarify things. Insulting and alienating consumers makes it worse, and also makes you look ridiculous. You're a corporation, not a kindergartner. Stop pointing fingers.
And get rid of Big Brother, because I don't think even people who pick it up on a whim want to be watched constantly.
Either fix it, or clarify things. Insulting and alienating consumers makes it worse, and also makes you look ridiculous. You're a corporation, not a kindergartner. Stop pointing fingers.
And get rid of Big Brother, because I don't think even people who pick it up on a whim want to be watched constantly.
"
Microsoft need to slow down, I'm trying to keep track of everyone they are giving the finger to and they just keep lining up more people. So far it's anyone without a decent internet connection, the countries the Xbone isn't launching in, gamers and now pretty much all electronics consumers.
But clearly I'm an idiot so I mustn't understand their marketing strategy. Maybe pissing people off is how this echo-gnome-icks works?
But clearly I'm an idiot so I mustn't understand their marketing strategy. Maybe pissing people off is how this echo-gnome-icks works?
Microsoft: Customers don't like change.
Changes Windows radically and are surprised at the backlash.
Seems legit to me Microsoft.
Also I'm pretty sure its Microsoft that need educating on how to do digital distribution correctly so the consumer actually benefits and thinks you are pretty cool and not a bunch of anti consumerist dickheads. See: Valve and Steam for more info on how this works.
That and they need to learn that cloud data storage is generally supposed to be something that is useful so you can access your valuable data and such anywhere not something used as a pitiful excuse to shove Orwellian like spyware down peoples throats.
Changes Windows radically and are surprised at the backlash.
Seems legit to me Microsoft.
Also I'm pretty sure its Microsoft that need educating on how to do digital distribution correctly so the consumer actually benefits and thinks you are pretty cool and not a bunch of anti consumerist dickheads. See: Valve and Steam for more info on how this works.
That and they need to learn that cloud data storage is generally supposed to be something that is useful so you can access your valuable data and such anywhere not something used as a pitiful excuse to shove Orwellian like spyware down peoples throats.
Some of this shit is just plain insulting.
"There's a lot of education we have to provide to make sure that people understand" or to take the PR shine off it, there's a lot of propaganda we need to spread to make sure people buy into it.
"You'll be able to take your library with you wherever you go, so long as there's a decent connection. You can even digitally loan copies - up to a limit of ten - and there could be other, as yet undefined benefits." Bolded your problem right there fella! When the world has GOOD internet everywhere then you can implement this. Remove this stupid limit.
"As for DRM and used games, limits and potentially fees are a necessary evil" of course they are, we don't need them silly freedoms and we should feel like pirates, I agree that we should be buying games and then basically tipping you with "potential fees".
"We do want to support everyone in that system, beginning with the consumer," he said, "but we want publishers to get paid for the great IP they work on." I'll take the PR shine off this one as well ... We do want to support everybody in that system, excluding the consumer, but we want publishers to like us more".
"In a broader set of community, people don't pay attention to a lot of the details," said Mehdi. "We've seen it in the research, we've seen it in a lot of the data points." Here goes that PR shine again ... We are hoping a wide range of people don't realize the shit we are trying to pull off, so when they get the console home and realize how we fucked them, they can't do fuck all 'cos we already have there money ... SUCKERS!
No wonder he is the head of marketing, although his plan of "how many stupid people can we trick" isn't exactly on par with a grand master chess player.
"There's a lot of education we have to provide to make sure that people understand" or to take the PR shine off it, there's a lot of propaganda we need to spread to make sure people buy into it.
"You'll be able to take your library with you wherever you go, so long as there's a decent connection. You can even digitally loan copies - up to a limit of ten - and there could be other, as yet undefined benefits." Bolded your problem right there fella! When the world has GOOD internet everywhere then you can implement this. Remove this stupid limit.
"As for DRM and used games, limits and potentially fees are a necessary evil" of course they are, we don't need them silly freedoms and we should feel like pirates, I agree that we should be buying games and then basically tipping you with "potential fees".
"We do want to support everyone in that system, beginning with the consumer," he said, "but we want publishers to get paid for the great IP they work on." I'll take the PR shine off this one as well ... We do want to support everybody in that system, excluding the consumer, but we want publishers to like us more".
"In a broader set of community, people don't pay attention to a lot of the details," said Mehdi. "We've seen it in the research, we've seen it in a lot of the data points." Here goes that PR shine again ... We are hoping a wide range of people don't realize the shit we are trying to pull off, so when they get the console home and realize how we fucked them, they can't do fuck all 'cos we already have there money ... SUCKERS!
No wonder he is the head of marketing, although his plan of "how many stupid people can we trick" isn't exactly on par with a grand master chess player.
Change is good when it's done properly.
Unfortunately you guys are going in the right direction but are just failing badly.
I gotta say, I'm honestly sick of hearing about the Xbone at this point. Maybe when it comes out I'll analyse it further, but until all the information is out there I'm done with this bullshit.
Unfortunately you guys are going in the right direction but are just failing badly.
I gotta say, I'm honestly sick of hearing about the Xbone at this point. Maybe when it comes out I'll analyse it further, but until all the information is out there I'm done with this bullshit.
Wow, yet another arrogant, insulting twat who is blindly ignorant of basic PR emerges from the woodwork. So far we've been told we (gamers that is) don't appear to be their main customers, to not bother buying the console if we don't want or aren't able to be online and now we are told we need educating on what to expect. Pardon me but generally manipulating the market is usually done subtly and shit talk like this belongs in the boardroom.
You can tell consumers they should like the taste of shit all you want but it won't make it happen
You can tell consumers they should like the taste of shit all you want but it won't make it happen
"Consumers don't always love change"....
Yes we do, or we'd all be playing the original Xbox and the xbox 360 would have flopped. We like change like; improved graphics, more multiplayer space for more competitors on a single server, different titles and genres, games in general.
The change that consumers DONT like is the kind that's going to limit and rip them off. Saying 'no sharing your games!' isn't anything to do with integrity or whatever else they're claiming. It's wanting to squeeze every penny from the consumer. It would be like charging someone for condiments or McDonalds charging you fifty cents for a straw and napkin.
I used to love the xbox. I'm thinking of moving over to Sony.... Sorry Microsoft but you suck.
Yes we do, or we'd all be playing the original Xbox and the xbox 360 would have flopped. We like change like; improved graphics, more multiplayer space for more competitors on a single server, different titles and genres, games in general.
The change that consumers DONT like is the kind that's going to limit and rip them off. Saying 'no sharing your games!' isn't anything to do with integrity or whatever else they're claiming. It's wanting to squeeze every penny from the consumer. It would be like charging someone for condiments or McDonalds charging you fifty cents for a straw and napkin.
I used to love the xbox. I'm thinking of moving over to Sony.... Sorry Microsoft but you suck.
"There's a lot of education we have to provide to make sure that people understand," says Mehdi.
I think we in the know are more than educated on what your providing.
"In a broader set of community, people don't pay attention to a lot of the details," said Mehdi. "We've seen it in the research, we've seen it in a lot of the data points."
Ah banking on the old most consumers are to stupid to look anything up and will just buy it because it's new and shiny eh?
I wonder if Sony had that same though process before the PS3 came out... I mean after all Ps1 and 2 were such smash hits the PS3 sold amazingly right out the gate right? it was what only an extra couple hundred bucks at launch right? It worked out so well for them.*massive sarcasm*
"Ultimately consumers will decide which is better," Mehdi said. "It's a big market."
Well I wouldn't say it's a big market for you pal considered you cut out a lot of countries and an actual continent from being able to buy your latest product. China, India and Africa are just three markets that are going bye bye. Not to mention alienating most countries that aren't America with all your gimmicks that really only apply to some Americans and only work in America.
You know who I think will suffer a lot from the ignorance of customers, Gamestop and other game retailer employees. Especially when little timmy wants to trade in his used games only to find out he cant and the furious parents who don't understand why he can't. Either that or when the internet doesn't work properly for people with bad connections and they can't authenticate and the parents think the xbox broke because it wont play games and try to return it for a new one or something. I can see so many scenarios where the employees of these places will be berated because ignorant consumers just buy whatever and assume it'll work just like the last one.
I think we in the know are more than educated on what your providing.
"In a broader set of community, people don't pay attention to a lot of the details," said Mehdi. "We've seen it in the research, we've seen it in a lot of the data points."
Ah banking on the old most consumers are to stupid to look anything up and will just buy it because it's new and shiny eh?
I wonder if Sony had that same though process before the PS3 came out... I mean after all Ps1 and 2 were such smash hits the PS3 sold amazingly right out the gate right? it was what only an extra couple hundred bucks at launch right? It worked out so well for them.*massive sarcasm*
"Ultimately consumers will decide which is better," Mehdi said. "It's a big market."
Well I wouldn't say it's a big market for you pal considered you cut out a lot of countries and an actual continent from being able to buy your latest product. China, India and Africa are just three markets that are going bye bye. Not to mention alienating most countries that aren't America with all your gimmicks that really only apply to some Americans and only work in America.
You know who I think will suffer a lot from the ignorance of customers, Gamestop and other game retailer employees. Especially when little timmy wants to trade in his used games only to find out he cant and the furious parents who don't understand why he can't. Either that or when the internet doesn't work properly for people with bad connections and they can't authenticate and the parents think the xbox broke because it wont play games and try to return it for a new one or something. I can see so many scenarios where the employees of these places will be berated because ignorant consumers just buy whatever and assume it'll work just like the last one.