I keep on seeing others post on how the goal will not be worth the cash, or that the experiment will be ruined by video uploads, macros, code cracking etc.
I think that they are missing the point of this experiment.
Its not about the reward, but what we will do (or not do) to get it.
The thing that fascinates me most about this experiment though is the fact that any action that you take on this, including inaction, can be considered a a valid response to it.
For example non-participation shows that your decisions are not driven by curiosity.
If the code is cracked or macros are used it shows just what lengths we will go to in order to not spend money, while still satiating our curiosity.
Hell, even talking about it on forum sites could be regarded as a response and thus contribute to the data.
Molyneux and Co. really are brilliant; this experiment cannot break and could have further reaching consequences than we can imagine. You can be sure that advertisers and retailers would be very interested in this experiment...