It's interesting, but honestly I'd rather they put as much, or more, effort into an infrastructure for actually intercepting and destroying/deflecting/redirecting meteors and astroids. I say this because I'd rather we had something ready in case we DID detect a meteor the size of Greenland going to hit us, rather than going "well, here it comes, now what are we going to do?".
One of the big reasons why I've been a big fan of the space program (among many) and why I feel we've been dangerously neglectful in actually building and upgrading manned spacecraft.
I was never a huge fan of "Armageddon" but I did kind of figure that they had one bit right, and that was that we really are stupid enough to wait untilt he last second and then try and pull off some kind of crazy 11th hour save. The idea IMO is to be ready so you don't have to go scrounging for experts and launch a rag-tag band into space and hope for the best. Bruce is awesome, but I'd rather have a good dozen or so ships ready to go, the equipment pre-built, and a standing list of "guys we can send if something like this happens" to draw on.