If it's just the 3G stuff, I'd be fine without it. I've survived offline when I'm outside for years, and I'll be fine with that for a while, as long as they allow wi-fi even if you don't have the 3G (and besides, we haven't gotten a clear answer on whether it would be a paid subscription or not yet)
As far as separating it from phone games... as long as I can play a twin-stick top-down shooter on it, I'll be happy. I mean, twin-stick just seems like it belongs on the portable scene. It has such a pick-up-and-play feel to it.
All in all, I think the dual analog sticks, as plain as they may be, could make a big difference. You can tell me all you want about it not being innovative and such, but frankly, I don't care, it's something that's become engraved in my controlling sense and I'd like to see how it works going portable.
As far as competing with Apple, who knows. That all depends on what the devs do with it, not how Sony makes the console. We'll have to see.