No Logo

[Pseudonym2]

I just finished watching No Logo.

Spoiler: video here

http://video.google.com/videoplay?docid=2343596870021245516&ei=1oleS-EUl7KsA4KHsKkL&q=no+logo&hl=en&client=firefox-a#

The main premise of the documentary is that companies promote a lifestyle or an idea in order to get customers attached to the brand not the product. Do any of you feel an attachment to a brand identity? The only brand that I'm more likely to buy is Vertigo which is a line of DC comics aimed at a more complex middlebrow environment. Even when I don't like what I read, I have to at least admit it is interesting. For everything else I avoid anything with an noticeable brand on it.

 

[2012 Wont Happen]

I don't feel any brand-name loyalty, but I recognize that certain companies make quality products.

If you get a Fender (a real Fender, none of this Squire nonsense) it will most likely be a good guitar.

However, if Fender decided to make a lower quality product to increase profits, I would start using Gibson or Ibanez guitars.

 

[Mr.Pandah]

While I didn't watch the video, I can most certainly relate.

I buy Vans. Vans are the shoes I have been wearing for I don't know how many years now. They are comfy, reliable, and I personally think they look cool. They're used mostly by skaters, but I am not one. I don't even dress like one. I just like the looks of them and have since then, become connected to the brand. All brands, one way or another, promote a certain lifestyle...which in turn leads to very bad stereotypes. For example...Abercrombie is apparently only worn by cologne intoxicated douchebags. I, however, wear some of their clothing.

 

[Pseudonym2]

And by avoiding anything with a noticeable brand, you buy into the "brandless" products who bank on people choosing to avoid the major names.

It's very true, branding is a major part of our lives. Even if you're not thinking about it. Whether you want to be attached or not, ultimately you are.

*drinks another Coke*

That's a common criticism of No Logo. (The other is that the book has a logo on the cover.) I try to get around this by buying things used or supporting local business when I do buy new stuff. When I say "without a noticeable brand," I mean completely blank. Most of my clothing doesn't have any markings on it. The ones that do, no one will recognize.

 

[NeutralDrow]

I probably do for sodas and such, but mostly inadvertently.

Never for clothes, though. I try to avoid anything with a logo on it. Except for shoes, where that's essentially impossible, so I go with whatever brand makes totally black shoes (last time, it was Adidas, this time it's Nike, who knows who it'll be a couple years from now).

 

[Gadzooks]

Certain personality types are more prone to brand loyalty.

Detached (independent) personalities are less prone to brand loyalty, more prone to just trying anything regardless of the attached label.

Compliant individuals are prone to brand loyalty, due to their nature of needing belonging.

Aggressive personalities might be brand loyal, but for different reasons than compliant people (say, to make others envious or anything along those lines).

Well, according to Neo-Freudian Personality theory anyhow, but there are plenty of other ways to categorise personalities and motivation.

 

[Kollega]

Detached (independent) personalities are less prone to brand loyalty, more prone to just trying anything regardless of the attached label.

Works for me. I'm not particulary social kind of person, and i don't care for brand whatsoever - main requirement for whatever i use is to work properly and look nicely (again, "nicely" by my own measure).

 

[Timotei]

I'm not really attached to any particular brand or anything. Unless you want to consider me a slave of Kyoto Animation.

 

[Gadzooks]

Works for me. I'm not particulary social kind of person, and i don't care for brand whatsoever - main requirement for whatever i use is to work properly and look nicely (again, "nicely" by my own measure).

I'm fairly similar, introverted/detached personality type.

Add to that the cynicism that comes with studying marketing, and you have someone who gives even less of a crap about pretty colours and mascots.

 

[thiosk]

Bah, I have a lot of brand loyalty.

I've been using gillette mach 3 razors for nearly as long as I've been shaving.

I've been using the same brand of shaving cream for the same amount of time.

Irish Spring soap. ONLY. The green stuff. Not that horrific blue crap.

Snickers bars.

Oreos > Generic.

No amount of advertising will get me to switch brands. Only a change in the product will get me to change brands.

 

[Lukeje]

Wait, video? Is it related at all to the book No Logo? 'Cos I'm reading that at the moment and am finding it to get a bit preachy as it reaches the end.

 

[A random person]

I'm not really attached to any particular brand or anything. Unless you want to consider me a slave of Kyoto Animation.

This, though I grew away from Kyoto Animation because of Haruhi's second season, but even then it was more Kadokawa's fault.

 

[Pseudonym2]

Wait, video? Is it related at all to the book No Logo? 'Cos I'm reading that at the moment and am finding it to get a bit preachy as it reaches the end.

It's related to the book. It's a 40 minute documentary summing up the author's this. I couldn't get my hands on book, so I can't tell you is the film is less preachy. It's worth a look though.

Bah, I have a lot of brand loyalty.

I've been using gillette mach 3 razors for nearly as long as I've been shaving.

I've been using the same brand of shaving cream for the same amount of time.

Irish Spring soap. ONLY. The green stuff. Not that horrific blue crap.

Snickers bars.

Oreos > Generic.

No amount of advertising will get me to switch brands. Only a change in the product will get me to change brands.

Try blind tests (except for the razors obviously.) I think you'll be surprised. My brother did a test and found that people preferred a lot of generic products to their favorite brands when they were blindfolded.

 

[Revolutionary]

Not on principal but yeah it happens.