Well, I think they all win over Taco Bell, since you know, Taco Bell doesn't even serve tacos. That bizarre entity served on your plate is NOT--I repeat NOT -- a taco. Tacos don't come in shells, by definition. It was even worse when they tried to come to Mexico and sell us these....things. Fortunately they crashed and burned so epically I still laugh to this day. At least the other fast food chains sell what they say they sell (burgers, pizza, baguettes, whatever).