This is especially directed toward Kyle, but I don't get why a bunch of guys already foreclosed on the idea that their generation had the best film are discussing what "generation Y" wants.
They go on about how people saw the new Star Wars out of a sense of obligation, and that people don't see movies out of excitement, but out of duty, etc. But it wasn't/isn't generation Y that made the Star Wars prequels successful in the first place, that was the previous generation that was nostalgia blinded by the Star Wars brand and went to see them regardless.
When episode 1 was released, I was like, ten. So, my purchasing power did nothing to make them a success.
I watched the original trilogy when I was like, seven, and episode 1 when I was, like, 11. And I thought all of them were "meh."
The idea that "this generation" is marked by movie failures is ridiculous, because most of the failed movies you mentioned (i.e. Star Wars, Transformers) were catering to your generation, not mine.
It's just odd that you claim that "gen Y" films fail because they don't live up to your movie tastes when you were ten years old.
On topic: Harry Potter, if for no other reason than it had the same level of cultural impact on this generation as Star Wars had on the last.