I'm reminded of the Terry Pratchet quote I saw recently, which iirc he made at some sort of fan convention. Quoting from memory:
"I have a rule that I try to start writing a book on the same day I finish the previous one; so yes I am writing a book, but no I'm not going to tell you the tentative title because I don't want it to be available to preorder on Amazon within the next five minutes."
Nintendo's big mistake was giving this a name.
"I have a rule that I try to start writing a book on the same day I finish the previous one; so yes I am writing a book, but no I'm not going to tell you the tentative title because I don't want it to be available to preorder on Amazon within the next five minutes."
Nintendo's big mistake was giving this a name.