Oberon Media Acquires I-Play

Andy Chalk

One Flag, One Fleet, One Cat
Nov 12, 2002
Oberon Media Acquires I-Play

I-Play [http://corp.oberon-media.com/].

Oberon will maintain the I-Play brand, and currently has no moves planned for either company's offices or studios. David Gosen, I-Play CEO, will remain with the company in a new role as head of Oberon's mobile games business worldwide.

"This acquisition strengthens Oberon Media's multi-platform strategy, and we are now positioned as the undisputed leader in one of the hottest growth markets: mass-market casual games," said Tomer Ben-Kiki, CEO of Oberon Media. As well as publishing its titles online, Oberon has also partnered with a number of other high-profile companies, such as Comcast [http://games.msn.com/].

At the same time, the company has also completed a new round of funding from both new and existing investors. No figures were given, although Oberon did confirm that investors included Lehman Brothers [http://www2.goldmansachs.com/] and others.

Ben-Kiki added, "We are now poised to revolutionize the casual games category, offering our partners access to more than a thousand of the most popular casual games, delivered to their consumers' 'screen of choice': online, mobile and TV."