ODST Live Trailer

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RexoftheFord

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Sep 28, 2009
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Alright, lets take this ODST talk away from the actual game itself until the end of this post, and lets focus on the advertisement for the game. Namely, lets focus on the Live Action Trailer. Now I know most people don't view trailers as gateways to the actual game, but as advertisement they create expectations of a product before it is bought. If McDonald's advertised that on Wednesdays from 10a.m. to 11p.m. Cheeseburgers would only be 59 cents, they would create an expectation from its customers that if they arrive at McDonald's on Wednesdays between 10a.m. and 11p.m. and order a cheeseburger it would only be 59 cents. So I would like to analyze the expectations the trailer created for me in regards to this game.

First, I would like to discuss the opening scene of the military funeral. This scene brings up memories of an event I've experienced more than once in my life. A good friend or family member being buried in a manner that honors the dead that once stood in defense of their country. When I see the boy flinching with each shot of the 21 gun salute, it reminds me of my own bodily reaction to the sudden burst of sound after a generally silent service. Now, what expectation does this create for the game? It creates the expectation that there would be some sort of sense of sadness at the loss, maybe a desire for revenge against the enemy that took this person from me, and/or a sense of patriotic duty that I should now step up and take the place of this fallen soldier in defense of my country (or in Halo's perspective, Planet).

Next, I'm going to discuss the scene of training. This scene seems to follow exactly from the funeral. The boy who once stood at the funeral of a man of the ODST Unit, now is entering into the training camp that is designed to turn men into Shock Troopers. His hair is cut from his head, he is berrated for any mistake, and he is put on edge through a series of training exercises, all of this is done so he is prepared for the rigors of war. The Drill Instructor yells at the entire group while shooting the ground right next to them as they crawl in the mud through the barbed wire, "Do you want to die? Do you? Faster! Go! Go," to prepare them for the psychological pains that will come with being under fire. This scene creates the expectation that there will be some immersive area of the game where the main character goes from being some sort of individual, to being a cog in the war machine, or being part of a team of men. It creates a sense of hardship as to what is going to be coming ahead. Many of my friends tell me stories of Boot camp, Airborne School, or Ranger school, and how they try to break you down and strip yourself away from yourself, so they can make you into a soldier. There is an expectation that the character would have a development like this.

Now, I would like to discuss the final scene of the trailer, the drop and battles followed by the on field burial of a fallen comrade. First, the drop puts forward an image of the Airborne Drops in Normandy where bullets are flying everywhere, no real hope to live. Any who do live, it's not because of skill, but mostly luck. Any trooper will tell you, dropping into a hot zone is hell. This scene shows us dead troopers littering the ground, and an overwhelming enemy presence. It's a battle scene. A brute knocks Tarkov (the boy in the funeral and man in the training scenes) off his feet to the ground, signifying its advantage over the man, and growls at him. Tarkov thinks quick and shoots a Banshee out of the sky, it hits his opponent, and though he lives, he's left with two nasty scars. Cut to the on field burial of a fellow trooper. Tarkov takes a tattered ODST flag, stores it in his armor, most likely so he can pass it on to the soldier's next of kin. He scans the troopers under his command, throws his helmet on and runs off screen to continue fighting, and his men follow. This creates an expectation of togetherness in the fight, in the sacrifice, in the sense of hopelessness that the war creates. The battle makes me think that during the game, I'll be pitted against unbeatable odds. That there would be something at stake for me personally.

And last before I get to discussing the game, I would like to speak on the song that was presented throughout the entirety of the trailer. This is a rough translation of what is sung, "And my army of brothers went over the hilltops, drenched in blood we may be... but fighting is all left to me... together with my army of brothers... down we fall... darkness in all... through hell!" These are powerful lines, and the song is perfectly picked out to exemplify a feeling of hopelessness, while there's a feeling that we must push on through this to continue the fight, ultimately to fail in the pursuit of victory. There is an expectation of this army of brothers being pitted against these impossible odds, but fight anyway to their death.

Basically the trailer creates an expectation that there will actually be a deep amount of character development, environmental development, story development, psychological development, emotional development, etc. But were these expectations met?

Personally, I felt like I got the short end of the stick when I played the game. There weren't any moments in the game where I personally believed that I had some stake in the war against the covenant. I had no attachment to the character I was playing, I had not felt any sense of loss or duty that he may have felt. I didn't endure the rigors of training or the psychological strain from the war. When I dropped, there wasn't a great battle to greet me. I didn't even run into an enemy for a few minutes. I expected to be swamped and panicked by the onslaught of forces, and when I finally ran into some enemies, it was only small patrols of about 4 or 5 combatants each. As I played through the game, I just kept getting the feeling that I was just playing the typical Halo game without any new innovation aside from the multiplayer feature. There wasn't a deep story development or character development. The movement through each character's perspective was cool, but in the end, it seemed like I was playing as the same character under different names.

I don't know if you felt the same way. But add your comments below. Excessive flaming will be met by ridicule with extreme prejudice. I want civil discussions with reasons. Thank you.
 

Hamster at Dawn

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Mar 19, 2008
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It's Halo. I expected it to be fun with a poor plot and it was. I think the story was better than Halo 3 and the characters were more interesting but it was still the same game I've come to expect from Bungie. I can see how the trailer could have been misleading but they never actually said that any of it would be in the game. Maybe you'll go to McDonald's and get your 59 cent cheeseburger but do you honestly expect to be served by Ronald McDonald?
 

RexoftheFord

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Hamster at Dawn said:
It's Halo. I expected it to be fun with a poor plot and it was. I think the story was better than Halo 3 and the characters were more interesting but it was still the same game I've come to expect from Bungie. I can see how the trailer could have been misleading but they never actually said that any of it would be in the game. Maybe you'll go to McDonald's and get your 59 cent cheeseburger but do you honestly expect to be served by Ronald McDonald?
If they advertised that Ronald McDonald would be serving it, yeah I would actually. But the Trailer offered no gameplay footage, and I know that Halo has a streak for mediocrity. But with a trailer that beautifully created, it offered a sense that maybe Bungie had half a brain and could actually create a perfect game. Lol. But thanks for the comment. I did love the first Halo, and ODST made me think I was playing it. So that's kind of good.
 

wooty

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Aug 1, 2009
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Halos adverts of recent times have thrown up an air of expactation that wasnt in the game. As you say, the ad for ODST was all very emotional with an awful lot going on, possibly with symbolism to whats happening to families of current actual armed forces.

Even the Halo 3 adverts, that massive diarama they made of a spartan arming his grenade being help up by a brute, and all those old guys telling stories of a massive battle on earth where they saw master chief still alive and in the fight, unless theyve all contracted Alzheimers since that battle and cant fully remember what was going on, yet it wasnt in the game, at all, so why waste all the money and raise the expectations so high


Edit: unless its all one massive marketing gimmick to slowly build up hype and rage over why there already isnt a Halo movie, when they can clearly do it
 

RexoftheFord

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MaxTheReaper said:
Frankly, the trailer didn't strike me as "beautifully created" so much as it did "needlessly loud."

YELLING
GUNSHOTS
CRASHING
WOOOOOOOO
No fucking thank you ow my ears.

I hate when advertisements are noticeably louder than shows/videos.
Spoken like someone who's never spent time anywhere near the military or their bootcamps. It's meant to be loud. It's a fucking war. Since when have you heard a machine gun go off without it hurting your ears? Or a jet fly low to the ground without the whine of the engine making you want earplugs?

Ever think of it like that?

But thanks for your opinion, anyway.
 

RexoftheFord

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MaxTheReaper said:
RexoftheFord said:
Spoken like someone who's never spent time anywhere near the military or their bootcamps. It's meant to be loud. It's a fucking war. Since when have you heard a machine gun go off without it hurting your ears? Or a jet fly low to the ground without the whine of the engine making you want earplugs?

Ever think of it like that?

But thanks for your opinion, anyway.
Why would I want to hang out around a bunch of people who volunteer to get screamed at by some asshole?

And yes, I did, thank you.
I still don't appreciate the IMMENSE LOUDNESS every time I decide to watch something.
They don't volunteer to be yelled at. That's just part of the psychological adaptation. If you can't handle someone yelling at you, how're you going to focus when bullets are flying at you? And if you don't like the loudness, go elsewhere. No one forces you to watch it.

And I don't know why, but I feel like you look down on our volunteer military forces. But that would be off topic if we got into it.
 

Vrex360

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Mar 2, 2009
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I like to think that its what we call a 'Concept Trailer' wherein this is all just stuff you don't see but is in fact there to get us interested and look at the franchise in a whole new light and as I said before ODST is great at making us look at Halo in a different way because the tone is a lot darker and on a much more personal level... so while not being an exact replica of the gameplay I still found the trailer well done and well made and frankly it is fitting because ODST, while short is in most senses of the word well crafted and well executed.
One thing though, I knew that the trailer was entirely conceptual because it had already been covered that ODST was not going to be a straight up action game but rather an open world stealth survival and recovery sort of game. It never made any attempt to cover up the fact that it took place entirely in New Mombassa, it also never claimed to be an epic scale action game (in fact it was promised as just the opposite) and it never at any point in the trailer flashed the words:
"EXPECT THIS IN GAMEPLAY!"
On the screen. The Live Action Trailer was cool and well done and I like to think of it as a prime example of what could be done with this series if it eventually took to the Movie screen. It's a good piece of well scripted and well crafted work that does demonstrate the overall depth of the franchise and what happens behind the scenes, the personal dramas that you don't see... that's enough for me.
 

RexoftheFord

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Sep 28, 2009
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Vrex360 said:
I like to think that its what we call a 'Concept Trailer' wherein this is all just stuff you don't see but is in fact there to get us interested and look at the franchise in a whole new light and as I said before ODST is great at making us look at Halo in a different way because the tone is a lot darker and on a much more personal level... so while not being an exact replica of the gameplay I still found the trailer well done and well made and frankly it is fitting because ODST, while short is in most senses of the word well crafted and well executed.
One thing though, I knew that the trailer was entirely conceptual because it had already been covered that ODST was not going to be a straight up action game but rather an open world stealth survival and recovery sort of game. It never made any attempt to cover up the fact that it took place entirely in New Mombassa, it also never claimed to be an epic scale action game (in fact it was promised as just the opposite) and it never at any point in the trailer flashed the words:
"EXPECT THIS IN GAMEPLAY!"
On the screen. The Live Action Trailer was cool and well done and I like to think of it as a prime example of what could be done with this series if it eventually took to the Movie screen. It's a good piece of well scripted and well crafted work that does demonstrate the overall depth of the franchise and what happens behind the scenes, the personal dramas that you don't see... that's enough for me.
Ok, I'll give you the conceptual thing. Doesn't change the fact that any advertisement will create expectations. Though it did not explicitly state that what the Trailer offered would be in the game, the fact that it's in the trailer is an implied expectation of what the game would present. And where in the trailer do you see a stealth element? Much of it is a huge battle. It creates an expectation of an action game. But that's just how I took it.

Thanks for your well reasoned take on it though. I like that some people don't just drop in with opinion without thinking it out or providing reason.
 

Vrex360

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Mar 2, 2009
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RexoftheFord said:
Vrex360 said:
I like to think that its what we call a 'Concept Trailer' wherein this is all just stuff you don't see but is in fact there to get us interested and look at the franchise in a whole new light and as I said before ODST is great at making us look at Halo in a different way because the tone is a lot darker and on a much more personal level... so while not being an exact replica of the gameplay I still found the trailer well done and well made and frankly it is fitting because ODST, while short is in most senses of the word well crafted and well executed.
One thing though, I knew that the trailer was entirely conceptual because it had already been covered that ODST was not going to be a straight up action game but rather an open world stealth survival and recovery sort of game. It never made any attempt to cover up the fact that it took place entirely in New Mombassa, it also never claimed to be an epic scale action game (in fact it was promised as just the opposite) and it never at any point in the trailer flashed the words:
"EXPECT THIS IN GAMEPLAY!"
On the screen. The Live Action Trailer was cool and well done and I like to think of it as a prime example of what could be done with this series if it eventually took to the Movie screen. It's a good piece of well scripted and well crafted work that does demonstrate the overall depth of the franchise and what happens behind the scenes, the personal dramas that you don't see... that's enough for me.
Ok, I'll give you the conceptual thing. Doesn't change the fact that any advertisement will create expectations. Though it did not explicitly state that what the Trailer offered would be in the game, the fact that it's in the trailer is an implied expectation of what the game would present. And where in the trailer do you see a stealth element? Much of it is a huge battle. It creates an expectation of an action game. But that's just how I took it.

Thanks for your well reasoned take on it though. I like that some people don't just drop in with opinion without thinking it out or providing reason.
You're welcome, in truth yeah I can agree that trailers do create expectations. I just never really thought of it as a true trailer given they already made gameplay footage trailers and the like. I more or less thought of it like a small high budget film made to hype people about the game, not really an ad detailing the game's content, y' know what I mean?
 

RexoftheFord

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Sep 28, 2009
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Vrex360 said:
RexoftheFord said:
Vrex360 said:
I like to think that its what we call a 'Concept Trailer' wherein this is all just stuff you don't see but is in fact there to get us interested and look at the franchise in a whole new light and as I said before ODST is great at making us look at Halo in a different way because the tone is a lot darker and on a much more personal level... so while not being an exact replica of the gameplay I still found the trailer well done and well made and frankly it is fitting because ODST, while short is in most senses of the word well crafted and well executed.
One thing though, I knew that the trailer was entirely conceptual because it had already been covered that ODST was not going to be a straight up action game but rather an open world stealth survival and recovery sort of game. It never made any attempt to cover up the fact that it took place entirely in New Mombassa, it also never claimed to be an epic scale action game (in fact it was promised as just the opposite) and it never at any point in the trailer flashed the words:
"EXPECT THIS IN GAMEPLAY!"
On the screen. The Live Action Trailer was cool and well done and I like to think of it as a prime example of what could be done with this series if it eventually took to the Movie screen. It's a good piece of well scripted and well crafted work that does demonstrate the overall depth of the franchise and what happens behind the scenes, the personal dramas that you don't see... that's enough for me.
Ok, I'll give you the conceptual thing. Doesn't change the fact that any advertisement will create expectations. Though it did not explicitly state that what the Trailer offered would be in the game, the fact that it's in the trailer is an implied expectation of what the game would present. And where in the trailer do you see a stealth element? Much of it is a huge battle. It creates an expectation of an action game. But that's just how I took it.

Thanks for your well reasoned take on it though. I like that some people don't just drop in with opinion without thinking it out or providing reason.
You're welcome, in truth yeah I can agree that trailers do create expectations. I just never really thought of it as a true trailer given they already made gameplay footage trailers and the like. I more or less thought of it like a small high budget film made to hype people about the game, not really an ad detailing the game's content, y' know what I mean?
Oh, I totally get your point about that. But all the same, it's like they've taken a lot of my memories and wrapped it up into a scifi rendition in this trailer. It makes you think that if that's the vision they wanted with the game, and that's the vision they create expectation for, why not make the game like that?