This is a fan based movement aiming to get Bayonetta 2 to sell about a million copies by spreading awareness of it through social media using #OperationPlatinum and word of mouth I think. The secondary aim of this is to show mature games have a place on the Wii U as long as they are done properly therefore counteracting Ubisoft's statement the Wii U owners don't buy mature games. Whether they do or don't is up to interpretation but I do support this movement to help bring a game bigger audience and show Platinum Games (also Nintendo) that Wii U owners appreciate the work they have put in and it wasn't wasted.
http://wiiudaily.com/2014/08/operation-platinum-is-a-fan-based-effort-to-get-bayonetta-2-to-1-million-in-sales/
https://www.youtube.com/watch?v=noiwJu-DuFg&index=8&list=UUCOIrBvvTpuH29mJgWzxXdg - The video in this article isn't of the best quality. So you have been warned.
http://wiiudaily.com/2014/08/operation-platinum-is-a-fan-based-effort-to-get-bayonetta-2-to-1-million-in-sales/
https://www.youtube.com/watch?v=noiwJu-DuFg&index=8&list=UUCOIrBvvTpuH29mJgWzxXdg - The video in this article isn't of the best quality. So you have been warned.