The same thing is happening with streaming movies and tv shows. It seems like more and more IP owners won't put their stuff on Netflix or Hulu because they would rather you go to their website to watch. It's actually kinda weird how the tables have turned with regards to streaming. You used to have to wait a day or a week after an episode aired on tv before it could be streamed, but now these companies want you on their website or app so much it's actually been flipped in a lot of places, with the episodes being available to stream before they air on tv.