It's a rare occasion when a company has no choice but to admit to how they're fucking you.
So many things to take from this...so many possible interpretations...
I'm going with this:
EA: "Whaaaa!!! Why does Steam have to keep COMPETING with us!! We don't believe in pricing games lower to sell more at the marginal cost!! Whaaaaa!!! And so we won't be trying to compete with Steam's prices, relying on our Natural Monopoly powers over our PC games to keep prices hiked!"
David DeMartini: said:
"What Steam does might be teaching the customer that, 'I might not want it in the first month, but if I look at it in four or five months, I'll get one of those weekend sales and I'll buy it at that time at 75 percent off'," he continued.
Oh yes, heaven FORBID the consumer don't take it full in the ass on EVERY. MOTHERFUCKING. PURCHASE. Even when economics dictates that approaching the marginal cost IS BENEFICIAL FOR SUPPLY AS WELL AS DEMAND.
The reason we HATE monopolies is because IT'S INEFFICIENT AND EXPLOITATIVE.
And THIS argument, is against consumers as much as Steam because it's criticizing consumers for doing their fucking job in economics
and finding the best price that's closest to the marginal cost.
This is the attitude of a company who behaves like they already have a monopoly.
And only the fact that EA doesn't have a monopoly makes it more stupid than evil.
David DeMartini said:
Without revealing too much, what I'll say is one way to deal with aging inventory is you do deep discounts like that. There are other ways, which I can't really talk about, of dealing with product as it ages over a period of time, where you present a value to the customer and you engage them in your service on a going-forward basis. We don't believe in the drop-it-down, spring-it-up, 75 percent off approach, but we've got something else that we do believe in that we'll be rolling out.
In other words: "We're going to charge you full price for older games instead of cutting the price as normal, but don't worry! WE HAVE A PLAN."
Well, if they aren't cutting the price (or by extension; giving it away for free) then what?
What extends the lifespan of a game? By logic, I can only assume "more content", or "DLC".
Pfft. Yeah, I'm REAL fucking inclined to buy your outdated game if it has shitloads of DLC that I have to pay extra for! MAKES PERFECT SENSE!
"It's an approach, and I'm not going to say it's not working for Valve. It certainly works for Valve; I don't know if it works as well for the publishing partners who take on the majority of that haircut."
Well...call me crazy but I'm guessing that if Valve's business partners did not turn ENOUGH profit through Steam, there would be very few games on Steam to begin with.
One way is to discount the price, the other is to form a longer-term relationship with them and draw them in that way.
So what do you mean by "forming a longer-term relationship" with the customer?
Breaking into their computer and blackmailing them into compliance? (Is that why Origin's EULA is *still* vaguely worded and *still* demands access to check on all of your "software"?)
Offering blowjobs for pre-ordering?
Since we're on the subject, lets compare it to Steam:
How does "Checking weekly deals, and regularly buying games at better prices" not count as a long-term-relationship?
What are you offering that Steam doesn't?
Access to EA games? That was already a given before you made Origin and since your pricing is still at parity with retail pricing for your competitors' games (or indeed, the console retail equivalents), that's not a benefit you can pitch to the consumer either.
Achievements? VOIP? Community-social access?
Steam does all of those already.
So to me, this "answer" is nothing more than a foregone conclusion PRETENDING to be a solution that reaches that conclusion.
To Summarize:
"We will beat Steam's reputation (long-term-relationship) by building a longer-term-relationship. But we won't do it by lowering prices, and I cannot tell you how."