I have not really read into their movement, but the fact that they are a fledgling organization that seeks to make games unobtainable for minors due to claims of 'excessive violence' and 'adult themes' is quite remarkable, as the ESRB has the task of determining how bad a game is based on it's content. For example, the Flood in Halo immediately gave the game an 'M' rating, due to their gory parasitic nature. That makes sense, as Tommy-4-year-old won't want to think that a spider-like creature could get him and turn him into a monster. However, a question I'd like to ask these parents is: "How old does a child have to be in order to play a game like Halo, where your objective can be simplified into, 'don't get killed by the aliens trying to kill you and kill them before they can'?"
I suppose I might be wrong, but I think that the ESRB has already been exposed for poor standards and enforcement of penalties, and based on the improvement to 80%, I'd say that's a positive step.
The Supreme Court had a valid reason for overturning this, it violated the Bill of Rights, the 1st Amendment of this nation's constitution, one of the principles many have said created this nation, and they would complain that it is an inconvenience and a danger to their children? A parent's involvement with their child should not be relaxed with federal rules that validate a parent's opinion on a media that they do not examine or attempt to regulate themselves. They should constantly watch and review the game in order to come up with real arguments as to object to the child's buying it.
One other thing I would like to point out, is if this can be said for video games, what of violent movies? Advertisements on television at primetime? Cartoons? Videogames are the newest and latest thing to be scrutinized and demonized, why, in the 1960's comic books of all things (superman/batman-esque) were said to be a breeding ground of delinquency, much like what was said here, and so much so that Congress backed those claims up.
What does that say about this argument here?