Dapz said:
If it's ten pounds for a service of some sort that you've done for them and they haven't paid you for, it's pretty much the same as a loss. If you lose money, the result is is that you don't have money that you should have. If you don't get paid for something you should, the result is that you don't have money that you should have. Granted, there is a difference in how you came to not have said money, but it's essentially six of one and half a dozen of the other.
Finally we're discussing the material that I brought up in the first place.
I agree that to some extent the effect is the same, but that doesn't mean that every word that could produce the same result should apply. If I was taxed ten pounds, it can't be said that I failed to earn ten pounds, or indeed that something cost me ten pounds.
Protection of the legitimate expectation of profit is a perfectly reasonable and acceptable goal in a capitalist society. Without it, the incentive to produce is diminished and thus society at large is harmed. Pirates often argue that they wouldn't have bought the game anyway, so this harm evaporates. For some of them, this is plainly a lie. For others it's true, but they have nevertheless availed themselves of a benefit which they in no way deserve, and as such fall into the category of 'unjust enrichment'. It's wrong, but it can't be said to cost the games company anything - they produced the game already and had no cost in purveying it to the pirate - no cost, just a failure to gain.
I think that honesty on the part of the games companies in this matter would help win many more people to their cause, as analysis like 'it costs the industry millions' (suggesting that money is being taken out of it rather than not being put into it) or 'piracy is theft' turns a lot of people against the side arguing for it. Certainly I used to use the fact that their arguments were wrong to finesse my way into arguing that therefore piracy is okay (a fallacy - just because the other side is wrong doesn't mean I'm right) and it was only when I started really thinking about the effects of piracy and my personal morality that I arrived at actually convincing arguments. Being honest about why it is wrong makes it much, much harder for people to pretend to be justified because there is no refuge in the 'if it was actually wrong, the industry wouldn't need to lie about it'.