It isn't really transparent and clearly stated... Its on the scroll for the main store page in steam, just says the name of the game, and the price of $89.99... Then you click the store page, and it says its early access and the price was determined by kickstarter. Anything beyond that, and you have to either go to the game's website (outside of steam) or click through their news feed. Which is a large part of the problem.
I love how all the defenders keep talking about the "sense of entitlement" that apparently only the nay-sayers have... Like the kickstarter backers don't have a "sense of entitlement" that no one else will get the game cheaper than they did, or the developers don't have a "sense of entitlement" to the $90 they think their early alpha testing experience is worth. I feel like consumers are entitled to know, clearly and without digging, that they plan to release the game in 6 months for less than half what it costs to get now, especially since this is NOT a standard practice, or a practice done by anyone else currently...
I am sorry I sound "entitled" when I would have liked them to start with the planned retail price of the game (and a release date) as opposed to making it seem like the game is just $90, or worse, it starts at $90 and is going to go up from there, like every other game that does the early access model. I don't see how it isn't either poor planning or purposefully burying the lede(which is very shady).