Like them.
Even if you dislike the movies, you have to appreciate what Marvel is doing. Their Marvel Universe film project is the most ambitious project ever even attempted in cinematic history. This is more than a straightforward, single-story string of sequels. There are multiple storylines that reference each other and cross over, and interact with each other in interesting ways. Not only does Marvel have to make each movie exciting and engaging, they have to manage the epic, overarching story they're trying to tell over the course of dozens of movies.
Pulling this off is going to be no easy feat, but judging by the Phase One movies and what we've seen of Phase Two, they started off great and are getting better.
