Yes. Also, audiobooks. Especially if the writer tells them (íf he can, not every writer is a storyteller). Started it when I had trouble concentrating for a long time. Subtle nuances can be put in and also you're kind of forced to listen to every word, as everyone skips certain words and passages without noticing when reading.
About your friend, when I had to make my list for school, I noticed I was the only one who had read his whole list, as opposed to synopses or w/e. Most of them hadn't even read that number of books in their life (14, at the age of 18). This was the highest high school level, btw.
It's a bit about keeping up appearences. I think a lot of people are interested, but don't have/take time to read books, except for maybe holidays, and they don't like to acknowledge that. Hence the awkward moments on house parties when people talk about books neither of them read.