I've never really understood this. I mean, I understand the desire to get the newest, shiniest content the second it's available, and I understand everyone wants to be as far ahead of the "multiplayer migration" to the next thing as they can, but......I can't believe people think this outweighs waiting a few months for a price drop. And I only understand launch day in the context of fans of the series.
Skyward Sword was the last game to get my preorder and release-day sale (because I want to experience everything about my favorite series on day one), and before that was Super Smash Bros. Brawl. I'm amazingly patient with some games for prices, and I even denied myself Skyrim until I saw it on an Xmas sale for $40 (still holiday of release though). I didn't even touch Arkham City, Red Dead Redemption, and Fallout New Vegas until their GOTY w/ all DLC versions were $20 on 2012's Black Friday. Yes, Rocksteady Batman, Fallout, and Rockstar games (guaranteed to love), didn't even touch them until GOTYE 2 years later. Heck, I've sworn off the Assassin's Creed series and Bioshock Infinite until I've played and finished AC2 and Bio2, which I already own (and I hold that even knowing Bio2 isn't that good).
What I really wanna know is who are the people who are pre-ordering and buying day-one games like Injustice: Gods Among Us, Army of Two: Devil's Cartel, and Sleeping Dogs; games that (regardless of good or bad quality) are practically guaranteed to not be completely sold out anytime near their releases nor have a rabidly addicted fanbase. What madness possesses a person to buy a game upon release for the full $60 that they expect to only like instead of love, knowing that in a few months the price will drop to 40?