Maybe it's just because I know what it is, but I hear it way too often and it's just an instantaneous drop of all immersion in the film. It feels less like part of the film in question and more like it's someone's obnoxious ringtone went off in the audience and covered whatever audio was actually supposed to be there. Easter eggs can be cool and all, but at this point it's basically as if one of the characters just stopped what they were doing to look directly at the audience. It's a dead stop for whatever weight a scene might have had.