I think that's my main problem, actually. Normally, I run Adblock, and while there are sites I will pause or disable Adblock for--because they're predominantly counting on banner ads and suchlike to survive--the Blip ads are just surreal. If Adblock is on: 90 seconds of nag screen. If Adblock is off, it's three ads in a row, with anywhere from 30 seconds to one full *minute* of screen time per each one, which means it's actually *less* annoying to be nagged by a text screen than deal with three ads.
If I'm watching something that's half an hour or longer, I can grit my teeth, but if I'm watching something that's only five or ten minutes long, my getting three one-minute ads for a phone I don't want, a store I'm never going to, or a clothing line I'd never consider is excessive and irritating.