My opinion of Ubisoft has just been on a serious decrease for the last year, with all the PR blunders, stupid excuses, obnoxious review embargoes and the latest buggy releases. After Watch_Dogs and AC: Unity, my anticipation for Far Cry 4 has actually been knocked down by quite a bit. To me, Ubisoft's only saving grace right now is Michel Ancel, and it really wouldn't surprise me if he were to leave the company at some point in the next 12 months. Ubisoft are really going to have to serve up quite a hefty slice of humble pie for me to truly trust them right now.
EA... I approach cautiously. Yeah, they've done some stupid bulls!t over the last 12 months, but they also have new leadership, and Andrew Wilson at least hasn't come across as a complete idiot to me yet (a semi-automated Ken doll, maybe, but not an idiot), so I am willing to accept that maybe - just maybe - all that bulls!t is just fallout from the previous regime's stupid decisions. They are at least sending out messages that the Golden Poo stuff and reducing sales figures are perhaps humbling them in some way.
There have been at least two developments that have me more willing to at least give EA at least more attention than I would normally;
1.) Dragon Age: Inquisition's positive word of mouth. The fact that people have been describing it as a return to the Origins side of the RPG spectrum, and that the general quality level of the finished product is reportedly to a decent standard (and feels uncompromised) leads me to hope the EA really is just leaving BioWare alone to do its thing in this case.
2.) The delay of Battlefield: Hardline. It's one thing for a company to delay a key franchise that's intended to be a Christmas release, it's another to delay it so that the devs can start making some pretty sizeable changes to the game itself in direct response to player feedback from the beta. I, in all honesty, actually find that to be quite commendable.
Also, on a personal level, I will also say that I've had much better experiences with EA's customer service than any other company (including Nintendo!). For example; I remember when I bought Dragon Age 2, I'd pre-ordered the special edition with all the added content (I know, I know, i'm a DLC whore), but the store was only supplied with standard editions without any of the download codes. So I e-mailed EA that night and explained the situation (in a "this isn't really a big deal, but..." tone), and within the hour they sent me an apology with the redeem codes for all the extra content (didn't even ask for proof of pre-order, or anything).
I'm not saying I'm ready to accept EA back as a bosom buddy yet, but - like an abusive relationship - I am at least more willing to hear them out again in the hope that maybe, just maybe, this time will be different...