That is under the assumption that more people won't buy if the price were to drop by $20 bucks. That is the same logic as saying every pirated copy is a lost sale. There isn't a rule that a game that sells 1m copies at $60 would have sold to the same amount if it were $40. Personally, if I lived in Australia, I would be a past generation gamer. There is no way I would pay $100 for a game knowing how big that markup is.Yopaz said:Games are expensive to make because we, the consumers demand better graphics, we demand HD resolution. We want games to get better, but we complain about the price.
Are games really tha<t expensive? You complain about game prices closing to 60 bucks. Here most Xbox 350 and OS3 games cost around 100 when they are released.I can pay 20 bucks for a movie and have entertainment for 2 hours. I can pay 100 bucks for a game and often have 10 times the entertainment just for a single playthrough.A game that lasts 10 hours will give you a value of 6 bucks an hour. Xenoblade has given me a value of far less than 1 dollar for each hour.
You also need to understand the market. Should game companies sacrifice their income without cutting expenses? Should game companies make us pat less when they know we're willing to pay the full price? The market doesn't work that way. A mega corporation like Activision doesn't care about pleasing us. They care about getting their money and as long as they do there's no need to change.
I don't care how many hours of play it has, that is no justification. Skyrim is virtually endless due to randomly generated quests, but that doesn't mean it is justifiable to charge $20/month for the rest of your life. Skyrim is estimated to have cost ~100m (unconfirmed speculation currently because game pubs/devs usually hide this info.) Considering a list of movies too long to name have recouped that with modern movie ticket prices alone I think $40 is a safe number. When you figure in DvD sales to boot...
I will agree things won't change until consumers show the industry they can put the controller down long enough to say "enough is enough". Sadly, I think too many consumers are too comfortable eating out of the industry's hand to force any change in the market. This is why CoD has subscriptions now. This is how the industry is standing up telling consumers what they can and can't buy.
This is why we have crap like SOPA and ACTA. The industry simply has been handed too much power by consumers. Very little consumers realize they can take it back away from them and make them have to work to please US whenever they want.