callumsymons said:
it's a GAMES industry it's not meant to be taken seriously
Why you're exactly right about that. Why take the GAMES industry seriously? It's so clear to us now, you should really attend a Microsoft quarterly sales meeting and explain to them that even though the xbox 360 division is leeching away millions of dollars in lost revenue, it's okay. To quote the late Heath Ledger, "Why so serious?"
It's a games INDUSTRY. It's a business. Not only is it meant to be taken seriously, it is serious. If you can't be serious about it, then you're in the wrong line of work. Those women are there to do one thing: Attract attention. People see them, they see the booth. Because the more attention they get the more they can increase their bottom line, which determines whether or not they'll even have a business next year, which includes themselves, their property, and their workers.
I really hate to play DA in this fashion, but if I have to weigh in on whether they should stay or go, then the answer is emphaticly stay. If I am a developer, and hiring a few girls to stand around my displays can increase my sales by x and increase gross revenue by y, then I'm absolutely going to do it. I don't care what these people think, or what they feel. This is what I need to do to grow my business.