I'm going to have to go with cover art. That's what catches my eye first and then I read the title, if that catches my eye, then I read the back of it....I go through this process every time while trying to search for a new book to read.
Trouble of it is, I hardly ever find a book worthwhile to read. I read so many that every book I begin to read reminds me of another book I read. I guess the same goes for anime that I watch. But books are important to me and I 'need' to read. I guess I've grown too picky. :/ I used to just pick up pretty much any book and read. Wow...I've changed. :/ I'm hoping soon I'll find a book that gets me back into my old reading habits.