Atmos Duality said:
As an INDUSTRY?
Nothing. Business is booming. Publishers are getting more of that market control they always wanted, customers are gobbling it all up. Apart from slaughtering consumers' rights on the altar of greed, why change what works?
if you are referring to traditional gaming (consoles + PC gaming), the industry has been in decline since 2008; and it is accelerating. year on year sales are down 25% in the first quarter of this year, truly stunning numbers. All you need to do is look at the stock numbers for the big publishers.
However, if you are including the numbers from things like facebook/Ipad games, then yes the industry is still expanding.
As to the OP's question, imo there are 2 problesm: 1) Companies are trying to create games that aren't games. They want big expensive E-P-I-C stories, and cgi, and voice acting, etc. and they want the games to be playable by almost everyone. So what people get is a boring (re: easy) interactive movie. Games require constant interaction and unpredictable outcomes, but what game companies are making are neither of those things.
If you don't engage the player and get them involved in the actual gameplay (nothing to do with story), all you're left with is a really bad movie with with really boring gameplay.
why is COD popular? Because the multiplayer provides a true gaming experince, that is one that engages the player from minute one and is totally focused on keeping them interacting with the game. So pointing at that game and saying how crappy it is shows a real ignorance of what games are actually supposed to be.
2)the way gaming companies market themselves. The games industry seems to be built on bait and switch. For example, the Kinect was suposed to be all things to all people, and its abilities were highly exaggerted. So many bought it thinking that it was going to be more than a kiddie-toy/dance-partner/thing-for-geeks-to-take-apart-and-mod. So they look at their game setup and realize that all they use it for is netflix and you can get a $99 apple tv for that, then comes the anger at being ripped off. And dont even get me started on how software pubs market their products.