This actually raises an interesting parallel: is aiming for 10/10 but failing admirably better or worse than aiming for 6/10 and succeeding? BvS clearly is at least attempting to deal with really heavy and interesting themes: who should Superman be accountable to? Can he be accountable to anyone? Is the existence of Superman a threat or a blessing to Earth? It fell way short of the mark it was aiming for, but the ambition was definitely there. GotG's themes were... what exactly? To be honest I can't really recall getting any feeling that the movie was attempting anything deeper than "Fun! Excitement!".Kibeth41 said:snip
Marvel has the formula down so well it's basically an algorithm at this point, and none of their films have yet annoyed me for their whole runtime. I enjoyed Iron Man 3 while watching it, and even Thor: The Dark World passed the time. Their greatest sins were being at worst dumb and inconsequential, whereas Suicide Squad and BvS... well, we all know how those turned out.
What's interesting about comparing the DC movies to Marvel's is that while Marvel is more consistently entertaining, I found much more "wow" factor in Man of Steel and BvS, bar perhaps the first Avengers and Winter Soldier. DC has much higher highs (the end fight in Man of Steel) and lower lows (Eisenberg's Luthor) whereas Marvel usually just skirts the middle ground with not much really annoying, but nothing really standing out that much either. This was readily apparent in Civil War where I just didn't get engaged anymore: the conflict felt so artificial and obvious and the movies have been going on for so long that all sense of urgency or threat is nonexistent at this point.