It really, really is it's the opportunity for one company to show their wares, francises, new IPs in an attempt to drum up media coverage and take sales from the other guys.Z of the Na said:E3 isn't a content. Nobody won.
Or do you buy that "it's for the shareholders" mallarck I've been to board meetings keeping memos shareholders want to see plans to target new demographics, charts, long term buisness plans in detail, what the future buisness model entails. Theres a reason they invite so many media people to E3, and just about any schmuck with a large enough web following.
But no it's a serious buisness meeting thats why they had people running around playing lazer tag on stage to akward jokes >_>