Pop-out ads, such as the one in the top right of your screen right now (excluding publishers club), seem incredibly ineffective too me. At least for me, when a company runs an ad for their product that pops out to take up much of the screen, causing me to accidentally go to their site, I am less likely to buy the product compared to a company that has static ads that only take up their normal portion of the screen.
On the other hand though, these ads must have some effectiveness, or they would not be used.
What are you guys' opinions on the effectiveness and use of pop-out ads?
On the other hand though, these ads must have some effectiveness, or they would not be used.
What are you guys' opinions on the effectiveness and use of pop-out ads?