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They may have been around that long, but they've only been accepted for about 20 years -- and even then, only in the jurisdiction of the 9th circuit court of appeals, and only because there was a ruling in the late 80's that completely ignored both existing case law and, you know, the actual law, which they've been following ever since. I'm sure that the fact that the 9th circuit holds court in San Francisco, within shouting distance of Silicon Valley, has absolutely nothing to do with that. Anyway, the guy who said that if the case had been tried anywhere else in the country, this would not have flown was right; this is patently illegal, it's just that the judges in California have a blind spot when it comes to consumer rights, almost as big as the one the Supreme Court has in regards to dress code based gender discrimination. (No, your honor, the law does not say anything about it not being discrimination if it's "equally burdensome." Do I need to staple a copy of Title IX to your desk, so you have to look at it while we discuss this?)