I have this strange thing where i feel an overwhelmingly sad sympathy for people that fail at doing something they try hard at or love.
It's a horrible feeling, and i kind of have it for these guys. The interviews with the developers and such sounded like thy really loved what they were doing, and honest to go thought it would be great.
I feel bad for them. By the time they got footage out there, and saw how much everyone hate it they were probably in the situation of "Well, if we stop now we can't try again with anything else because we'll be broke, so we may as well keep going and do our best!".
Not that any of that is an excuse, as a dev you need to be able to see the flaws in your product, but that sad sympathy remains in me.