Remedy Boss Blames Weak Advertising for Disappointing Alan Wake Sales

Dogstile

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The Shade said:
News story: Alan Wake Player Blames Weak Game For Disappointing Alan Wake Sales.

I was pretty excited for it before launch. But then I bought it.

My goodness, was that game ever boring. I never even bothered to finish it, it was so disengaging.

Then again, games that are in the works for years and years often don't turn out very well.
I realise shamus covered this in fanboy 101 but...

It really did get so so good at the end. It wasn't even scary, but it was so AWESOME. I do hope you finish it someday.
 

binvjoh

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Sep 27, 2010
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Sure, weak advertising could be a part of it, since I myself didn't really hear much about the game.

But "horror" games are also a niche-market these days. I'd say that's probably a bigger factor.
 

Nopenahnuhuh

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Sebenko said:
Maybe you should have released it on PC?

I wouldn't have bought it, but they could complain about piracy then, like they always do.
Implying it wasn't pirated to hell and back in the Xbox 360.

Honestly, though, I know at least 5 people who own an Xbox 360 and all of them have their consoles unlocked. Piracy runs rampant amongst the 360 community, they just don't admit it.
 

Plinglebob

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Nov 11, 2008
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Realitvely niche game + low advertising + insane competition = bad sales. Surely this is a no-brainer? Big pity too as even though I don't like Horror/3rd person console games, I bought it and really enjoyed it.
 

Mausenheimmer

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Banter said:
Logan Westbrook said:
It's no secret that Alan Wake didn't exactly set the world on fire when it came out in May. Despite receiving very positive reviews, sales were disappointing, especially compared to the likes of Red Dead Redemption [http://www.amazon.com/Red-Dead-Redemption-Xbox-360/dp/B001SH7YMG/ref=sr_1_1?s=videogames&ie=UTF8&qid=1287946835&sr=1-1 ] and Super Mario Galaxy 2 [http://www.amazon.com/Super-Mario-Galaxy-2-Nintendo-Wii/dp/B002BSA388/ref=sr_1_1?s=videogames&ie=UTF8&qid=1287946868&sr=1-1 ], which came out in the same month. Speaking to IGN [http://uk.xbox360.ign.com/articles/112/1129256p1.html], Remedy's managing director Matias Myllyrine blamed the lackluster sales not on anything to do with the game itself, but rather on Remedy's failure to tell people what made it worth playing.
Logan Westbrook said:
Despite receiving very positive reviews, sales were disappointing, especially compared to the likes of Red Dead Redemption [http://www.amazon.com/Red-Dead-Redemption-Xbox-360/dp/B001SH7YMG/ref=sr_1_1?s=videogames&ie=UTF8&qid=1287946835&sr=1-1 ] and Super Mario Galaxy 2 [http://www.amazon.com/Super-Mario-Galaxy-2-Nintendo-Wii/dp/B002BSA388/ref=sr_1_1?s=videogames&ie=UTF8&qid=1287946868&sr=1-1 ], which came out in the same month.
Logan Westbrook said:
Red Dead Redemption [http://www.amazon.com/Red-Dead-Redemption-Xbox-360/dp/B001SH7YMG/ref=sr_1_1?s=videogames&ie=UTF8&qid=1287946835&sr=1-1 ] and Super Mario Galaxy 2 [http://www.amazon.com/Super-Mario-Galaxy-2-Nintendo-Wii/dp/B002BSA388/ref=sr_1_1?s=videogames&ie=UTF8&qid=1287946868&sr=1-1 ], which came out in the same month.

That strikes me as a greater reason tbh.
Definitely. May is normally a real quiet month for games, but this year it saw the release of not one, but two games which will receive lots Game of the Year nominations.
 

Gildan Bladeborn

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I think the first time I actually heard about the title was in a news article informing me it wasn't getting released on the PC, in a particularly insulting way courtesy of Microsoft - in other words I'd already stopped caring about Alan Wake pretty much the moment I found out it existed, because the powers that be apparently didn't want me to buy it anymore (and insulted my intelligence in the process).

I totally would have otherwise though, I've enjoyed Remedy's previous titles quite a bit - why canceling the PC version when that's where the developers existing fans come from made sense to the folks calling the shots is a mystery to me.
 

Enigma6667

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Alan Wake is pretty good, but there's so much potential in it, it really could've been amazing. I expect Remedy to fix the many faults of the first game with a hopefully upcoming sequel, but I'm just wondering...

Does he really think that Alan Wake's advertising was weak?

I found it all over the internet. There was a little mini-series on YouTube, there were ads on a lot of gaming websites I go to, and everything.

I personally think it's because they chose to release it the same day as Red Dead Redemption, which isn't a smart marketing choice.
 

Jonny1188

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Please, Remedy, quit your whining. I thought you made an awesome game, although all the characters seemed to have a stroke and moved their mouths weird, but don't blame marketing for poor performance. I did, but I doubt most people are going to spend $60 on such a short game with little replay value. Unique feature? No. Mind-blowing story? No. Fun and atmospheric, yes but still not at the level of say Silent Hill 2.
 

aPod

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Wow, I am really amazed at all the hate from people saying it's a shit game. We must have been playing something completely different because I just can't grasp that kind of gap. Maybe you bought it expecting something completely different but what I got was a fun, unique gaming experience in an industry full of unoriginal and uninteresting worlds.

It's not a King knockoff like some of you clowns felt like bringing up because Yahtzee did and now you're cool too, they give King some nods because the guy is a master at telling thriller stories. Those of you who felt this was going to be a horror game were wrong, its a thriller... and it's paced accordingly.

A good game, a good developer.
 

Yossarian1507

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Jan 20, 2010
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I think the developers are underrating PC sales. Yeah, sure, piracy. But even if the original to pirate ratio version on people PC's will be like 1:2, they'll still sell enough copies to cover the production cost and earns some cash for themselves. If not outright, then after a while, after releasing it in a bunch of 'New, cheaper price!' series. It's better to earn those additional 15$ rather than not, aye?

Apart from that - well, screw Halo, screw Gears, screw every other X360 exclusive, because none of them interested me that much. But Alan Wake? Oh God, I so wanted to play that. Perhaps, if I would shit money, I would buy another console just for it, but since it's not the deal... Tough luck. As a PS3 owner, I could play Heavy Rain, so I still doesn't feel bad about my console choice :p
 

D_987

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aPod said:
Wow, I am really amazed at all the hate from people saying it's a shit game. We must have been playing something completely different because I just can't grasp that kind of gap. Maybe you bought it expecting something completely different but what I got was a fun, unique gaming experience in an industry full of unoriginal and uninteresting worlds.
Gotta go with this; what game were you all playing?

Regardless advertising is certainly a major factor in terms of dictating a games sales; if you don't understand that, you don't understand the games industry. Yes the release of two big name games will have attributed to the lack of sales, but marketing is much more important in the long fun and those two releases are a factor in that, not a direct cause as some are trying to claim.

If the game was on PC sales wouldn't have improved drastically, let's not pretend PC sales carry considerable weight bar a few key series.
 

Onyx Oblivion

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Sep 9, 2008
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Senaro said:
I just don't care about horror games.
That's good. It wasn't a horror game. It wasn't trying to be.

OT:

Weak advertising? I saw more than enough ads for that.
 

BloodSquirrel

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Jun 23, 2008
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Here's one: Don't advertise before the game comes out that it's incomplete and that you intend to sell the rest of it as DLC.

Really, that's the biggest thing that held me back from picking it up. This is the kind of game that needs a good, self-contained story with a strong ending. Not a setup to sell me DLC.
 

otakunoise

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Oct 25, 2010
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i really liked the game in all it's twin peaks inspired glory. the problem being i only own a ps3. my roommate, the guy with the 360, had zero interest in the game until after i bought him a copy and played it on his console. it seems to me like this title would have sold better if it had been on the ps3 instead. soooo, the sequel is going multi-platform right?