What advertizing campaigns have the opposite effect and make you hate the product? Mine are those stupid Orbitz gun commercials and all the advertizing for the Chevy Sonic.
Reverse advertizing
- Thread starter Blindswordmaster
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Well advertising isn't about really making you like a product. Advertising is about making you aware of the product. What the company wants is for you to constantly keep thinking about it. People buy what is familiar first so the more they advertise the more you recognize therefore the more likely you are to buy regardless of whether you dislike the product. This is why apple does so well people are so used to Ipod's when people think music and handheld they automatically think Ipod rather than MP3 player which is how they have cornered the market with a product that breaks so often and is constantly replacing itself.
This is why simpler logo's are better and why large company's often choose logo's you already have association for like how wallmart uses the smiley face.This is also why company's like simple sleek designs they are more memorable and eye catching.
This is why simpler logo's are better and why large company's often choose logo's you already have association for like how wallmart uses the smiley face.This is also why company's like simple sleek designs they are more memorable and eye catching.
Hey Axe's advertising sucks in the states as well. It always reminds me of that scene in the movie Anchorman where the guy puts on the sex panther perfume and everyone is like "Dude you smell like Panther piss."Eamar said:
The stuff has a really strong odor and a person really comes off as desperate if they reek of it.
This man speaks the truth. Advertising doesn't have to make you like it. For example, thanks to their (apparently) bad adverts, now I know about the Orbitz gun and the Chevy Sonic. If you didn't hate them, you probably wouldn't have spread the word and I still would have been unaware of their existence. Hypothetically, if in the future, I have to choose between two brands and one of them I know of thanks to the bad impression you had with them, I am more likely to buy it. You see how the commercials have just the appropriate effect.aba1 said:
"HeadOn! Apply directly to the forehead!"
I was tempted to find the advertising genius who came up with that, while carrying a sledgehammer labeled "HeadOn".
I was tempted to find the advertising genius who came up with that, while carrying a sledgehammer labeled "HeadOn".
It was the really bad advertising for a channel called Viva in the UK where the guy who's the main focus of it has a tooth to gum ratio that is way off. (Tip: Your teeth are not suppose to be the size of sweetcorn). Plus, it reminded me of a poor man's Budweiser advert. You know, the "WHASSSSSSSSUP!" thing.