See, this is the problem with gaming as a medium: everyone tells the reviewers what to do. It's not like in cinema or literature or fashion, where critics really have grown into such an entity unto themselves that artists are genuinely afraid of them; that fear of getting a crappy review keeps them on their toes and ensures they continue to evolve artistically.
Gaming journalists, by comparison, aren't feared by anyone. On the one hand, because most of their publication is online and allows for instant feedback, they are constantly being berated by fans of the game to give it a good review; they tell them what's wrong with their style of reviewing. On the other, the games industry is constantly demonstrating that they are the boss of reviewers; in conferences like this, in the way Rockstar sends out emails telling journalists their game is a likely candidate for game of the year, in the way Blizzard recently completely snubbed the gaming press by not sending out any pre-release copies of Starcraft II; so on and so forth. As a result, developers can get away with barely pushing to evolve their products artistically or to at least be forced to really compete with one another to give the best value for money, because they have nothing to be afraid of. A reviewer's word doesn't mean jack for a game anymore, not when most games by big studios get a default rating of 8/10.
This is why I uphold Yahtzee to be the only true critic of the gaming press, because he doesn't take shit from anyone. Every week he has fans lambasting him, telling him how to do his job, and he continually gives them the middle finger. As a result, he is probably the only person that developers might actually fear: look at Extra Punctuation on Dark Void for evidence of that; the dev team admitted they were 'a little terrified' to get the ZP treatment.