It's a fair question. But speaking personally, here's my response:
1) There was a clear divide between the EU and films. The films, 3-6 of them (depending on how you felt) could stand on their own. There was no need to continue from Return of the Jedi. That said, if you did want post-Jedi stuff, the EU was there for you. My EU stuff was primarily prequel era (in that I found it the more interesting setting), but even that aside, Star Wars was in a good position to have it both ways.
2) The EU was nuked by Disney for its new films. That's a pretty bitter pill to swallow. It's not the only franchise that's had this kind of thing done to it, but, yeah. If the EU was 'milking' the old films, those films still existed. The new milking is predicated on taking the old cows round back and shooting them before presenting us with new cows and expecting us to love them just as much.
3) The new EU aside, I can't call either TFA or Rogue One good films. The EU, on the other hand, gave me plenty of stuff I would call good. Also, if they're both milking, there's something far more cynical about TFA than the EU, as TFA sets up a vague status quo (New Republic), but has effectively reverted to an old status quo by the film's end (Empire = First Order, Rebellion = Resistance). TFA is a giant reset button at the end of the day.
So, in answer, both the EU and Disney-era Star Wars 'milked' the franchise, but the milking Disney has been doing has so far been far more cynical, and of lower quality (at least for me personally).
