This, I can live with. In fact, this will probably delay me and my friends purchase of next gen consoles, because this can really help us both save some money. I tend to buy big titles on launch day in steam, but my friends PC sometimes throws some fits about this. He likes owning titles he enjoys, a lot, however he`s going to school now and is pretty much broke. So he can`t afford to take chances with a game working, or him enjoying playing it. With this, he can sample the game off me, make sure his computer doesn't light on fire, and make sure he enjoys the gameplay.
Overall this is just a great feature. I won`t be surprised if loaned titles don't work while your in offline mode, which is pretty reasonable in my book. having a warning saying "your friends playing this, booting it up will tell him its time to get off" Is such a simple way to say "One player per license at a time, please"
If this happens, oh man will I be pleased.
Captcha: Party on, Garth! Garth must be the one responsible for coding these features, in which case, he deserves this party.