Exactly, I think it is a clever way to make sure you buy a copy that actually gets them money, rather than getting a used copy that they make no cash from.jmoore4ska said:Also, to address those concerned about day-one DLC.
If you've got the card (which comes free with all new copies, as i said) the day-one DLC is free.
It's just a way to encourage the sales of New copies, since they don't see any revenue from used game sales.
That said, it sucks that they found a clever way to make us buy new copies, but you have to give them some props for the intelligence behind it. After all, I will always be getting Bioware games on Day 1 anyway.