Source: [a href="http://www.telegraph.co.uk/technology/apple/9866999/Apple-iWatch-heading-into-production.html"]The Telegraph Online[/a]Unnamed insiders have been cited as saying that a team of 100 Apple staff - headed by senior executives - has been assembled to work on the product, implying that the iWatch is "beyond the experimentation phase".
Apple's senior director of engineering, James Foster, and another manager are part of the iWatch team, according to Bloomberg.
The latest leak comes - some would say conveniently - at a time when the Apple chief executive Tim Cook is under pressure to demonstrate, amid slowing sales and a falling share price, that the company is still innovating.
Speaking at the Goldman Sachs Technology and Internet Conference in San Francisco yesterday, Mr Cook said the innovation culture at Apple "has never been stronger".
He added: "The boldness, ambition, belief there aren't limits, a desire to make the very best products in the world. It's the strongest ever. It?s in the DNA of the company."
So it looks like Apple is following Google's lead by, as a large company, taking a concerted stab at wearable computing. Granted it isn't as abitious as Googles highly impressive [a href="http://en.wikipedia.org/wiki/Project_Glass"]project Glass[/a] is, demoed last year at [a href="http://www.youtube.com/watch?v=D7TB8b2t3QE"]Google's I/O conference[/a], but Apple could lay claim to a "first to market" bragging right if they can bring their more simple iWatch out at some point this year.
Would you buy this if Apple were to release the iWatch, as it's being dubbed in the rumours?
PS - Yes, I'm aware of the [a href="http://getpebble.com/"]Pebble Watch[/a]. But I'm talking in terms of one of the "big" companies bringing something to market. We can go on forever about how Apple technically has never had a first to market bragging right, but let's just keep it in this context, okay?