I must admit that I didn't exactly enjoy the first volume as much as I could. But I can put that aside because it was literally the very first time anyone had done something like this. I hate how people are taking a look at volume 1 and saying that it put them off because of this flaw or that flaw. Guess what? Rooster Teeth has a much more famous web series. It has over 100 episodes and more seasons than most TV series even dream of seeing. Everyone on the internet thinks it's hilarious as shit, and it is, because watching 7 or 10 assholes dicking around in a box canyon and occasionally getting shot at by tanks/crazy ass special ops dudes/each other is hilarious. And guess what? The first season was not the best, and things got progressively better.
It should be noted that very few of the people who were RvB vets are working on the main parts of RWBY. Monty and Kerry and most of the other team members are having their very first experience heading up their own project. It's like having a job for the first time. And no one, NO ONE, can ever say that they first time they got a job, they were immediately perfect at it. Web series are like a good steak. Yeah, initial quality is a good thing, but dry store it, give it some time to age a bit, maybe cure it somewhat, and you come out with a hunk of meat that is absolutely delicious which you can sell to people for 100 dollars an ounce.
Basically what I'm saying is this: Yes, we know the first volume wasn't as good as we expected. The first attempt at many things don't go as well as we expect. Give it some damn time, people - if a show's initial performance marks how it will always be, than there are a LOT of television shows that we should be viewing as absolute shit.