To be honest I consider this to be a non-issue at the moment. Whatever your opinion the subject matter this seems like a last ditch effort to draw in players with LGBT options due to the failing player base. Love the idea or hate it, it would have meant more if this was actually done before the game was pretty much on it's deaths bed. As someone who was there in the beginning I will say that as much as I'm a perv who could have appreciated some hawt girl on girl action my other sentiments aside (lol), they never actually promised anything a year ago. EA pretty much pulled an "Obama/Clinton" and went around and promised both sides what they wanted to hear. There were some well publicized statements saying that they were going to do this (or more often that it was a "strong possibility" though they did outright confirm it at least once) while other members of the team said exactly the opposite to those who didn't want it. In the end I imagine they would have continued playing "carrot on the stick" with such a divisive issue if they weren't desperate to get and maintain any players at all.
In the final equasion ToR suffers from bad design, a lack of content, and not delivering on far more important things that were promised, or at least implied. Many of these things were not entirely clear those who sung the game's praises (like me), as even beta testers (like me) were told late in the process that there were going to be a lot of extreme changes and additions to the game pretty quickly after launch.
To put things into perspective, if you ask your typical player what's more important, LGBT romance options or say them building a full space game option, obviously the latter would be the big choice. This whole 'tunnel shooter' thing was supposed to be a short term placeholder for a more robust space option.
At the end of the day what people were expecting was for a game that would combine the best aspects of both pre-and post NGE "Star Wars Galaxies", with Bioware's talent for storytelling and cinematics, leading to a hugely epic "main story thread" combined with the rest of an open world. We didn't exactly get that, a year later we can't even decorate the inside of our ships. As someone who was there the day SWG went down (for real) and came over to ToR with a highly stoked guild of Star Wars fanatics who followed this game in exactly detail of every bit of it's development, to say it was a failure would be an understatement, and I noticed that it started shedding SWG fans, along with everyone else, within the first few months when it became clear that Bioware/EA didn't develop the product they had been hyping.
Of course there are always debates on what exactly a game company promises, and their obligation to keep those promise. Look at say "Mass Effect 3" (which people have drawn parallels to) where they made specific statements about the ending of the game, and what the final chapter of the triology would involve, then they did the obvious, with later press releases kind of reinforcing that they were "being honest" combined with of course that infamous "behind the scenes app" which showed developers lying publically about what they had apparently decided to do behind the scenes. It can be hard to prove who said what at various times, but the major fans who followed statements made at cons, minor press releases, etc... wound up with an entirely differant picture of the game and plans for it than that EA actally delivered. It's made worse when you consider that when fans ask for clarification on contritdictions the response is usually double speak that imply both statements are true, or simply "we didn't lie in earlier releases" which are taken as reassurance that the initial promises are being kept.
The overall point here is that I do not think ToR can be saved. With ME3 they could re-do the ending of the game entirely (as opposed to simply "clarifing" it) and thus win back their fans. With ToR your basically looking at a situation where they would effectively have to double or triple the amount of content in the game now in order to meet their promises, before even considering making a profit, and that generally isn't going to happen. Right now I suspect ToR is one of those games that might actually come close to it's original promises 4-5 years into it's lifecycle if it survives that long, and honestly I have my doubts that it will.
At this point I wouldn't be cheering them on for their whole LGBT annoucement, or get upset by it if your on the opposite side of things. It's an act of utter desperation, rather than any kind of political statement, or genuine support for the position. ToR does not currently deserve the attention.
To be honest I think the Star Wars community should consider pressuring Sony to re-release Star Wars Galaxies. Much earlier in SoE's MMO career they re-did the entire graphics/models system for Everquest (giving you a choice to use old or new ones). That's a major undertaking, but if they could patch up SWG, update the graphics, and combine features people liked from both sides of the NGE (like some emulators are trying to do) I think they could create the game
people actually expected ToR to be.
While I'm all for graphic sex and violence in games, I believe you need a good game first, and really "Star Wars: Hallway runner" is not it. One of the things that got me to leave was the process of doing quests where I might have to backtrack to earlier worlds... run through a spaceport, hangard bay, my ship, dock with an orbital station, run through that, enter the starport, run through that, arrive at destination, run to NPC, talk to NPC, and then go through the entire process in reverse to actually progress my quest 1 step... all this just running through empty rooms/hallways with nothing going on for 45 minutes. I don't care if you offer me a fully interactive harem of my favorite porn stars, that plain out sucks....