Sears Tower name change to Willis Tower

ae86gamer

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I live in Chicago and pass the Sears Tower everyday to go to work. Its been called the Sears Tower since it was made in the 70's. But now a London-based insurance broker Willis Group Holdings has purchased the building and is changing its name to the Willis Tower in June. I think the name change is not needed. What do you guys think?
 

Ronwue

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Oct 22, 2008
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It's their building isn't it? They could call it big stiffy of the ground in the city. It's exactly like having a dog and not being able to rename it the way you want after a while.
 

Brokkr

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Nov 25, 2008
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It is weird, but it would be dumb for them to keep the name when they own the building. It would just create confusion. Also, Willis wants to promote their own company and doing this is pretty good advertising.
 

ccdistancerunner

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Sep 11, 2008
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The Sears Tower is a landmark. After awhile, you cannot change names and have them stick. Most people in STL call the Scottrade Center the Kiel, or the Edward Jones Dome the TWA Dome.
 

Anton P. Nym

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Sep 18, 2007
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Watchu talking 'bout, Willis? *smirk*

To be honest, I see the reasoning behind the decision but I think a lot of people are going to keep on calling it the Sears Tower whatever the new holding company calls it.

-- Steve
 

forever saturday

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Nov 6, 2008
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I live in Chicago, and honestly I think that this doesn't make much difference. That said, I actually live in the suburbs. I don't go downtown very often. My dad thinks that this is a sad state for America that a foreign company gets to name the tower. I think thats its just a building, and that its name should be irrelevant, and that the fact that the company isn't an american company doesn't matter either. This degraded into an irrelevant argument, which is normal for us. I can't wait until I can get my own house and move to another country.
 

Jamash

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Jun 25, 2008
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notoriouslynx said:
ygetoff said:
I was hoping Willis Tower as in Bruce Willis.
yeah, when i first heard this, I expected bruce willis.
I'm sure 8 out of 10 people will think of this when they hear 'Willis Tower'.


 

Excelcior

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Aug 10, 2008
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Meh, they can rename it to Willis Tower, but everybody will keep calling it Sears Tower anyway, right?
 

742

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Sep 8, 2008
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its not after bruce willis, but die hard was a good movie, so we can just pretend its named after him.
 

Zer_

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Feb 7, 2008
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ygetoff said:
I was hoping Willis Tower as in Bruce Willis.
Yeah, way to crush my hopes OP. Damnit!

I'll just pretend it IS named after Bruce Willis. Yippy Kiyay ************!
 

Samurai Goomba

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Oct 7, 2008
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ygetoff said:
I was hoping Willis Tower as in Bruce Willis.
... Me too.

My dreams are also crushed.

Oh well. From now on, every time I talk about the Sears Tower I'm gonna call it the Bruce Willis Tower. If people ask me what I'm talking about, I'll pistol whip them.
 

Kais86

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May 21, 2008
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Samurai Goomba said:
ygetoff said:
I was hoping Willis Tower as in Bruce Willis.
... Me too.

My dreams are also crushed.

Oh well. From now on, every time I talk about the Sears Tower I'm gonna call it the Bruce Willis Tower. If people ask me what I'm talking about, I'll pistol whip them.
I don't feel alone all of a sudden....
 

Ridergurl10

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Dec 25, 2008
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ae86gamer said:
I live in Chicago and pass the Sears Tower everyday to go to work. Its been called the Sears Tower since it was made in the 70's. But now a London-based insurance broker Willis Group Holdings has purchased the building and is changing its name to the Willis Tower in June. I think the name change is not needed. What do you guys think?
I completely agree! I'm also originally from Chicago, and the Sears Tower is a huge landmark for the city! Everyone knows it. Saying you are going to visit the Willis tower will never be the same. . . :(
It also annoys me that the name changes now, the building hasn't been owned by Sears in years and no one has changed the name, why now??